1) Why “creative expression” is a more welcoming and effective phrase 2) Key stakeholders “on the cusp” of becoming more engaged with the arts3) Moving arts from a “nicety” to a “necessity” 4) Enhancing audiences’ experience through active programming5) Introduction to stakeholder engagement
DATE: Friday, June 30, 2017
SCHEDULE: Intro to Creating Connection (9:00 a.m. – 12:00 p.m.)An overview of the background, messaging, tools, and application. This core training is applicable for executive leadership, communication staff, and program leads.
(*Please be sure to bring a recent communication piece (such as ads, programs, social media posts, or annual letters) or something that you would like to practice applying the Creating Connection message frame to in a small group setting.)
Stakeholder Engagement Workshop (1:00 p.m. – 4:00 p.m., including lunch)A smaller, optional, hands-on training session for those who want to learn about how to authentically engage with more diverse stakeholders (specifically: millennials, people of color, women, and parents with young children). We will focus on how Creating Connection can help you integrate stakeholder engagement into your current programming and communication.
(*Note: It is recommended that if you have not attended the Intro to Creating Connection, that you attend the training at 9 a.m. as a prerequisite to the Stakeholder Engagement Workshop.)
LOCATION:Columbia Gorge Discovery Center5000 Discovery Drive, The Dalles, OR 97058www.gorgediscovery.org
BACKGROUND Creating Connection is a national initiative with in-depth pilots in select states designed to advance the position of arts and culture as a recognized, valued, and expected part of our everyday lives. Based on a shared concern for declining engagement with arts and culture, Arts Midwest and Metropolitan Group joined together with leadership funding from the Doris Duke Charitable Foundation, working to strengthen the value of, support for, and active engagement with, arts and culture in our society. http://www.creatingconnection.org/