Sales Messaging Workshop - May 14th
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You're Invited
The Sales Messaging Workshop is one of a kind workshop aiming to position MuleSoft as a technology and transformation platform, showcasing how integration can be a unique value proposition in your customer engagements.

Digital transformation is part of our day to day lives and it is key to understand the transformation happening around us. MuleSoft has the category defining platform that can help customers truly deliver on the vision of an end to end view of the customer, enabling you to connect anything and in any form - Cloud, On Premise or Hybrid.

We understand that your prospects have other systems - both on-premise and in the cloud. MuleSoft extends and enriches those previous investments to enable legacy systems to connect with more modern applications.
This workshop is designed to support you in understanding and positioning MuleSoft to existing or new prospects and thus in helping you get more business by presenting:

* The MuleSoft value proposition - what makes us unique
* The API-driven connectivity approach - MuleSoft’s approach to connecting everything
* Our market positioning against competition and key differentiators
* The signals and dimensions of a MuleSoft opportunity
* The Architecture Reframe - how to reframe the existing architecture at current or new prospects

This workshop is recommended for people in the following roles:
* Salesforce Account Executives
* Account Managers / Partner Alliances Managers
* Practice Leads
* PreSales Consultants

Event Details
Event:
May 14th, 2020
13.00 - 15.00 GMT / 14.00 - 16.00 CET

Please logon 5 mins prior to the start

Prerequisite: attendees should have basic understanding of Integration and API Management and be engaged in projects to position MuleSoft integration

Location:
Virtual workshop - WebEx Link to be sent via calendar invite.

Contact Us:
emma.wright@mulesoft.com
imateos@mulesoft.com
Agenda
Kick Off, Introductions and aims for the day.
* How to Spot the MS opportunities
* Outline the strength of Mulesoft and our Partners
* Share a customer win story.

Why Mulesoft?.
* What makes Mulesoft unique?
* Share a customer win story - demonstrating the power of Mulesoft and our Partners. (1 slide)

Valley of despair & Why Now?
* Market Challenges
* $$ value of market opportunity out there.
* Share a customer win story.

How do we succeed?:
* Introduce API Led Connectivity, Anypoint Platform
* Customer win story.
* How to find Opp’s - Entry Points
* Competitive positioning -
* Industry match

Re-cap of key messaging
Next Steps
Q&A
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