Audience Development Manager
PureWow is a rapidly-growing digital media company that delivers women’s lifestyle content to elevate the everyday.

We are seeking an Audience Development Manager to work on a new digital property in partnership with a global brand.

This role will work within a team, dedicated to delivering the highest quality content and audience growth that PureWow is known for.

Communication, project management and attention to detail are key characteristics that will help the individual thrive in this environment.

Reporting to the VP of Growth, this role is laser focused on audience growth and is seeking a data-driven yet creative individual to develop their audience development strategy in a fast paced startup environment.

Responsibilities:
- Social Media: Manage distribution (and some creation) of content on Facebook, Twitter, Pinterest, Instagram and Snapchat.
- Content Syndication Partnerships: Establish & manage new content syndication relationships with 3rd party publishers with the goal of growing unique visits and conversions onsite.
- Email: Oversee and execute tactics to optimize the email distribution strategy.
- Onsite Engagement: Develop and execute strategies to improve on-site recirculation and conversion metrics.
- Data: Work with the data team to draw actionable insights from data in Google Analytics to iterate and improve performance of all strategies and campaigns. Provide timely insight into the content mix performing in each channel; and work quickly to optimize that.

Measurement: This role will be measured on audience growth and engagement.

Qualifications: The ideal candidate will have 2+ years experience in audience development for a fast paced B2C media brand.

Location: New York

Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.

If you are interested in successfully growing with a fun, dynamic and creative team, please complete the form below.

First Name
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Last Name
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Email Address
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Current City & State
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Telephone Number
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How did you hear about this Job?
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Had you heard of PureWow before applying for this role?
Do you have experience in building successful audience growth strategies?
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If you answered yes, briefly describe a successful strategy you have implemented that led to online audience growth.
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Name 4 important metrics a good Audience Development Manager should track.
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Would you describe yourself as more of a creative or data driven person?
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Describe any relevant experience that makes you the ideal candidate for this role. We're not looking for a copy-paste from your resume -- tell us what we should care about.
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Briefly describe yourself. What sets you apart?
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What is your compensation expectation? (Please name an annual salary figure, based on your current compensation + your understanding of the work load + dedication required for a position at a start-up.)
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Anything else you want to tell us?
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LAST THING!
Did you email anna@purewow.com with your resume and a cover letter? Make sure that "Audience Development Manager" is in the subject line. Thanks!
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