Kuesioner Penelitian

Tujuan penilitian ini ingin mengetahui pengaruh logo perusahaan terhadap citra dan reputasi perusahaan, karena itu kuesioner ini bersifat visual. Perhatikanlah dengan seksama gambar untuk masing-masing variabel elemen logo sebelum menentukan skala penilaian dari pernyataan-pernyataan di bawah ini
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    Petunjuk

    pilih salah satu yang menjadi pilihan Anda akan pernyataan-pernyataan di bawah ini. 1 = Sangat Tidak Setuju, 2 = Tidak Setuju, 3 = Agak Tidak Setuju, 4 = Netral, 5 = Agak Setuju, 6 = Setuju, 7 = Sangat Setuju

    1. Variable Logo Perusahaan

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    2. Variabel Tipografi (jenis font / jenis tulisan)

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    3. Variabel Desain

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    4. Variabel warna

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    5. Variabel nama perusahaan

    nama perusahaan:
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    6. Variabel sikap terhadap iklan

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