The campaign will kick off during Principal Appreciation Week on Monday, October 16 and run through Monday, November 20. It will include several key elements, but the heart of this effort is a grassroots, crowd-sourced video and social media campaign to encourage the Chicago community to “Thank a Principal.”
Over a five-week period, we'll leverage our partners, digital and social media, and CTA ads to encourage the public to sign a digital thank you card for all of Chicago's public school principals, and to submit selfie videos thanking Chicago principals.At the end of the campaign, we'll send the digital thank you card and a highlight reel of the videos and social media messages we receive to Chicago's public school principals.
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