Qualitative Market Research Challenges
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What is your biggest challenge when doing qualitative research today?
What best describes your current role?
Market Research Agency professional
Self Employed Market Research Professional
Market Research professional in Consumer Packaged Goods
Market Research professional in Durable Goods
Market Research professional in Services
Market Research professional in Banking & Insurance
Which of the following tools are you using in your qualitative research today?
Online focus groups & Interviews
Video stream for focus groups & interviews
Mobile ethnography apps with tasking and live chat
Voice & Video transcription
Qualitative Data Analysis Software [CAQDAS solution]
AI powered data analysis platform
Web-based qualitative questionnaires
Chatbots for qualitative interviews
Can you please elaborate on how satisfied your are with the tools used and what worked and what did not?
Market Research at Scale
What are the limiting factors for you to perform qualitative market research at scale (+200 respondents)?
No need for qualitative research at scale
Limited research budget
Time pressure available for analyses of responses
Broad geographic scope
Broad language scope
Lack of easy to use data analysis tools
Lack of technical solutions to conduct remote qualitative interviews/ focus groups
Limited headcount available to support Qualitative Research
Could you please elaborate on the indicated limiting factors?
Please provide us with your contact details so we can provide you with our feedback.
We would like to follow up with some of our respondents by phone in order to better understand certain feedback. Would you be open to a brief phone conversation to discuss your replies? If so, please leave your phone number below. Thank you!
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