Please watch the TV ad first.
Then complete the 8-question survey.
The survey explores your perceptions of the ad.
Each question presents a statement about the ad. Please rate how much you agree or disagree with the statement.
Lastly, you may have seen the ad before, and that’s okay.
Question #1: This ad features a character (person or humanlike entity) with a clear need or goal they are motivated to fulfill.
Question #2: This ad features a character (person or humanlike entity) that cares deeply about fulfilling their need or goal.
Question #3: This ad shows a character facing a challenge or obstacle to fulfilling their need or goal.
Question #4: This ad shows a character taking action to overcome a challenge or obstacle.
Question #5: This ad shows a character using ingenuity or creativity to overcome a challenge or obstacle.
Question #6: This ad shows a surprising twist or turning point for a character attempting to fulfill their need or goal.
Question #7: This ad ends with a resolution or outcome that was caused by the events in the ad.
Question #8: This ad communicates a value or lesson through its resolution or outcome.
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