NuVoodoo Marketing Needs Analysis

This no-obligation needs analysis is the first step in the creation of your marketing proposal. We value your time. Not all questions are mandatory, but the more information you give us, the more precise we can be.

Please fill out a separate needs analysis form for each radio station for which you are interested in retaining our services.

Email address *

Your name *

Best phone number to reach you *

Station name/company *

Please provide call letters, dial setting and moniker.

Market *

Station format *

NuVoodoo works on a format exclusive basis quarterly, semi-annually or annually in each market

Competitive Information

To maximize budget efficiency, we strongly recommended limiting the number of station competitors to no more than three.

Competitor 1 *

Please provide dial setting and call letters

Competitor 2

Please provide dial setting and call letters

Competitor 3

Please provide dial setting and call letters

Which marketing tactics would you like to discuss? (check all that apply)

direct mail marketing

paid social/digital display and video advertising

workplace telemarketing

search/ppc marketing

would like NuVoodoo's recommendation

Other:

As part of the marketing plan, would you like NuVoodoo to include an art package for your digital and/or direct mail tactics?

No. We have in-house art capabilities.

Yes. We would like a NuVoodoo art package for our digital and/or direct mail tactics.

Clear selection

Do you have video production capabilities?

Yes. We can create and produce videos (or have them produced for us).

No. We do not have the ability to produce videos at this time.

Clear selection

Approximate campaign start date

YYYY

Approximate campaign end date

YYYY

What is the campaign's objective?

support an on-air contest or sweepstakes

drive awareness for station or key day-part

drive event attendance/ticket sales

Other:

Besides ratings, what is your campaign's key performance indicator?

drive tune-in occasions that DO NOT require a registration component, a website visit or other intermediate step

drive online registrations, collect database, generate online sales or website traffic

Other:

Clear selection

What is your approximate budget, not including any prize/promotion cash?

$5,000 to $10,000

$10,000 to $20,000

$20,000 to $35,000

$35,000 to $50,000

$50,000 - $75,000

$75,000+

I'd like NuVoodoo make a recommendation based on current success practices

Clear selection

TARGETING

Which gender is the station's primary focus?

If you'd like to a consider a plan for both single gender and broader adult targets, simply check the appropriate boxes

men

women

adults

Clear selection

Targeting inclusions

Check all that apply

African Americans

Hispanics - primary Spanish speakers

Hispanics - bilingual

Hispanics - primary English speakers

White/Other

Asian

All

What is the target age range for your radio station?

Please select a narrow and a broad age range for which you'd like a proposal. Check all that apply.

Broad Age Range (ex. 25-54)

Narrow Age Range (ex. 35-44)

12 - 17

18 - 24

25 - 29

30 - 34

35 - 39

40 - 44

45 - 49

50 - 54

55 - 59

60 - 64

65 +

Do you have access to Nielsen zip code information for your station and your competitors?

Yes

No, but I would like to purchase a NuVoodoo zip code extrapolation (must be a Nielsen subscriber)

Clear selection

Is there anything else you would like to share with us about your campaign?

Please be as specific as possible. All answers will be kept strictly confidential.

Thank you! We are excited about the opportunity to become your partner and will be in touch in 1-2 business days with next steps.

Send me a copy of my responses.

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