NuVoodoo Marketing Needs Analysis
This no-obligation needs analysis is the first step in the creation of your marketing proposal. We value your time. Not all questions are mandatory, but the more information you give us, the more precise we can be.
Please fill out a separate needs analysis form for each radio station for which you are interested in retaining our services.
* Required
Email address
*
Your email
Your name
*
Your answer
Best phone number to reach you
*
Your answer
Station name/company
*
Please provide call letters, dial setting and moniker.
Your answer
Market
*
Your answer
Station format
*
NuVoodoo works on a format exclusive basis quarterly, semi-annually or annually in each market
Choose
AAA/Adult Alternative
AC
Active Rock
Adult Hits/Variety Hits
All News
Alternative
Classic Rock/Classic Hits
Country
Hot AC
Jazz/Smooth Jazz
News/Talk
Religious
Rhythmic AC
Rhythmic Top 40/Hip Hop
Spanish
Sports
Top 40
Urban
Urban AC
Other
Competitive Information
To maximize budget efficiency, we strongly recommended limiting the number of station competitors to no more than three.
Competitor 1
*
Please provide dial setting and call letters
Your answer
Competitor 2
Please provide dial setting and call letters
Your answer
Competitor 3
Please provide dial setting and call letters
Your answer
Which marketing tactics would you like to discuss? (check all that apply)
direct mail marketing
paid social/digital display and video advertising
workplace telemarketing
search/ppc marketing
would like NuVoodoo's recommendation
Other:
As part of the marketing plan, would you like NuVoodoo to include an art package for your digital and/or direct mail tactics?
No. We have in-house art capabilities.
Yes. We would like a NuVoodoo art package for our digital and/or direct mail tactics.
Clear selection
Do you have video production capabilities?
Yes. We can create and produce videos (or have them produced for us).
No. We do not have the ability to produce videos at this time.
Clear selection
Approximate campaign start date
MM
/
DD
/
YYYY
Approximate campaign end date
MM
/
DD
/
YYYY
What is the campaign's objective?
support an on-air contest or sweepstakes
drive awareness for station or key day-part
drive event attendance/ticket sales
Other:
Besides ratings, what is your campaign's key performance indicator?
drive tune-in occasions that DO NOT require a registration component, a website visit or other intermediate step
drive online registrations, collect database, generate online sales or website traffic
Other:
Clear selection
What is your approximate budget, not including any prize/promotion cash?
$5,000 to $10,000
$10,000 to $20,000
$20,000 to $35,000
$35,000 to $50,000
$50,000 - $75,000
$75,000+
I'd like NuVoodoo make a recommendation based on current success practices
Clear selection
TARGETING
Which gender is the station's primary focus?
If you'd like to a consider a plan for both single gender and broader adult targets, simply check the appropriate boxes
men
women
adults
Clear selection
Targeting inclusions
Check all that apply
African Americans
Hispanics - primary Spanish speakers
Hispanics - bilingual
Hispanics - primary English speakers
White/Other
Asian
All
What is the target age range for your radio station?
Please select a narrow and a broad age range for which you'd like a proposal. Check all that apply.
Broad Age Range (ex. 25-54)
Narrow Age Range (ex. 35-44)
12 - 17
18 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 +
Broad Age Range (ex. 25-54)
Narrow Age Range (ex. 35-44)
12 - 17
18 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 +
Do you have access to Nielsen zip code information for your station and your competitors?
Yes
No
No, but I would like to purchase a NuVoodoo zip code extrapolation (must be a Nielsen subscriber)
Clear selection
Is there anything else you would like to share with us about your campaign?
Please be as specific as possible. All answers will be kept strictly confidential.
Your answer
Thank you! We are excited about the opportunity to become your partner and will be in touch in 1-2 business days with next steps.
Send me a copy of my responses.
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