UGC gaming (Fortnite) as part of your communication, marketing and branding strategy
We are TOMLIN STUDIO, an audiovisual studio based in Sweden that creates immersive games and experiences for Fortnite. As Sweden's only studio focusing on creating games & experiences for the Fortnite universe we have been developing in UEFN (Unreal Editor for Fortnite) right from the launch of this new tool (March 2023) and have published six games so far. Now we are working on a way for brands, organisations and artists to be able to enter this playful world to connect with players.

The reason behind this survey is to identify key factors when it comes to brands and organisations, your needs, challenges and thoughts about letting UGC gaming become part of your marketing and communication strategy. 

Thank you for taking time to answer our questions! We hope that by getting your feedback we can offer something of better value. At the bottom you'll get a presentation about the topic as well.

/Tomas Nihlén and Linda Pierre
TOMLIN STUDIO
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GENERAL INFORMATION
1. What is your role in your organisation?  (Choose the one that fits you best or write down your title)

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2. Which industry does your organisation belong to? (Select all that apply)
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3. In which country/part of the world are you based (the company you work for)?
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MARKETING & COMMUNICATION STRATEGIES (REGARDING UGC GAMING)
4. How familiar are you with online social games/UGC gaming like Fortnite (or Roblox and Minecraft)?
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5. Have you or your organisation ever used gaming platforms like Fortnite (or Roblox or Minecraft) for marketing or communication purposes?
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5a. If you answered YES, what type of branded gaming experiences or branded integrations in other games have you implemented? (Select all that apply)
5b. If you answered NO, can you tell us why you or your organisation haven’t tried using a UGC game or other gaming experience as part of your marketing and communication strategy before? (Select all that apply)
INTEREST AND POTENTIAL (FOR UGC GAMING AS PART OF MARKETING/COMMUNICATIONS STRATEGY)
6. How interested are you in exploring online gaming platforms/UGC gaming, and more specifically Fortnite for future marketing or communication campaigns or on-going strategies?
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7. What type of gaming experiences would you consider for your marketing or communication campaigns or on-going virtual presence? (Select all that apply)
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8. What do you see as the biggest benefits of using a platform like Fortnite for marketing or communication purposes? (Select all that apply)
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CONCERNS AND CHALLENGES WITH UGC GAMING
9. What are your main concerns about using Fortnite or similar UGC gaming platforms for marketing or communication? (Select all that apply)
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10. What would encourage you to consider or increase your investment in social online gaming platforms for marketing or communication purposes? (Select all that apply)
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FEEDBACK AND INPUT ON UGC GAMING FOR YOUR BRAND/ORGANISATION
11. What types of content or themes do you think would resonate most with your audience in an online social gaming environment like Fortnite? (Select all that apply)
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12. Would you be interested in receiving a report summarizing the insights gathered from this survey?
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13. We are still considering whether to launch the product "Rent-a-Game" for UEFN/Fortnite or not (depends on the market).

Are you interested in talking more about a possible presence in Fortnite?
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Any additional comments or suggestions regarding the use of immersive online games for marketing or communication?
😊  Thank you so much for your participation and for helping us understand more about you and your relationship to UGC games and Fortnite!

We hope that with your help we can make it possible for more to tap into this growing immersive and interactive gaming platform and with that, be able to connect and bring value to a large and engaged group of players.

We also have a group on LinkedIn and an even more inner circle Discord community called TOMLIN & Friends, where we are going to share more knowledge around the topic and discuss it with you. Join us!

We'd love to talk more about if and how you could enter the world of online social games such as Fortnite, contact us!

Also, don't forget to press "Send" again after Captcha!  🙏 

/Tomas Nihlén and Linda Pierre
TOMLIN STUDIO
A copy of your responses will be emailed to the address you provided.
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