Ghostwriter - Marketing and content development with AI - Powered by FFP

As the digital landscape becomes increasingly complex, understanding the interplay between performance marketing, content creation, and personal branding is essential for film professionals. Digital marketing experts Erman Küplü and Marju Sokman will offer a comprehensive overview, sharing insights drawn from their own practices on effective strategies for growing and engaging audiences in digital spaces.

Erman Küplü - digital marketing expert

FRUST CASE-STUDY AND SCREENING with Gábor Krigler

Co-creator and executive producer Gábor Krigler recounts the five-year journey from the first pitch to the first screening in Sarajevo of his show FRUST, a Serbian-Bosnian-Hungarian co-pro. Oscar-winning filmmaker Danis Tanovic directed the six-part drama series, and celebrated techno artist Solomun provided the music. After watching the first episode, we will delve into the difficulties of dealing with broadcasters and securing global distribution. 

Gábor Krigler - producer, writer

Insights into the Landscape of the Czech Film Industry

This session offers an overview of the Czech film market, examining key elements such as film festivals, industry programs, and distribution pathways. The presentation is designed to deepen filmmakers' understanding of the Czech film market’s structure. Attention will be also given to potential connections and collaborative opportunities with the German film industry, highlighting areas where the two markets intersect. Through this focused look, attendees will gain insights into possibilities for partnerships and pathways for expanding their projects within the Czech and German contexts.

PANEL DISCUSSION: The Power of Visual Packaging

The audiovisual landscape becomes increasingly competitive and the importance of a compelling visual identity during the development phase of film and series projects cannot be overstated. This panel will explore the importance of visual packaging in shaping the early stages of a project, from conception to pitching and securing financing. With a focus on the strategic decisions behind key visual elements, the discussion will offer insights into the latest opportunities in visual storytelling, trends in design, and the impact of this crucial phase on a project’s trajectory. The discussion will also address how new tools and technologies, including AI and virtual production, are influencing this aspect of development.  

Benjamin Cölle - Audience Design expert, Managing Director (Pluto Film)

Doraya Bouandel - trailer editor

Krisztina Galló - Television Executive & Co-Production Expert