PCS Creative Services Website Project Questionnaire
A well-defined purpose will make it more likely that you will be able to connect with your customers.
Measurable goals should be just one of the things you plan when gathering your content.
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What are the defining characteristics of your website's core audience, such as age, location, gender, geography, mainly consumers or mainly companies, etc.?
Your answer
People who will love your website and products are passionate about or inspired by or interested in?
Your answer
If you asked them the thing they want most it would be:
Your answer
If you summed up the objectives of this website in a single sentence, it might read:
Your answer
At the highest level, why is this project important to you? (For example, something like: "Supporting better eating habits and health, improving the environment, sharing traditions, preserving cultural treasures, etc.")
Your answer
My website will demonstrate that I've identified a need or problem and I am uniquely qualified to solve this problem because:
Your answer
When my audience is seeking the resource I'm creating...What question is in my audience's mind?
Your answer
That question matters to them because:
Your answer
What do I think they're actually seeking?
Your answer
Once I have satisfied my audience's needs and given them what they are seeking, I will invite them to do three things in return. These are, in order of priority: 
(For example: sign up for my email list, make a purchase, donate money, register for an account. List most important first, then next most, then least important.)
Your answer
My website will delight and surprise people by:
Your answer
I want people to know the following about me, my business, my purpose, my passions, etc.?
Your answer
My existing customers/audience trust me because:
Your answer
People who are finding me for the first time will want to know (what?) ...before they feel confident in committing to my offering.
Your answer
How do I want my customers to feel when they interact with my company website and with us in person, is it the same?
Your answer
List other sites or the characteristics of other sites that you admire or find helpful, attractive, or would like to emulate:
Your answer
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