Brand Review by Brand Purist ®
Thanks for your interest in our free brand review service. This questionnaire will help us understand your business, target audiences, competitors, brand values, challenges and future aspirations.

If it's easier, we can email this questionnaire to you in a different format such as a PDF or in Microsoft Word.

If you already have a briefing document or would like to send us any supporting materials, please email hey@brandpurist.com

Email address *
Phone number
Your answer
Your full name *
Your answer
Your job role
This questionnaire is best suited for people who have a thorough understanding of their organisation and decision-making power.
Your answer
Name of your brand *
Your answer
Are you a new or an established business? *
These questions can be answered by new and established businesses alike. If you are just starting out, try imagining yourself one year into the future, when your company is already up and running.
We value your privacy. *
The information you provide in this questionnaire will be used solely for providing our free brand review services to you. The handling of your data is in line with GDPR. For our privacy policy, visit: http://brandpurist/privacy/
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Business overview
What do you do and how do you do it?
Your answer
Can you provide a brief history of your company?
Your answer
How big is your organisation and how is it structured?
For example: turnover, team size, number and location of offices.
Your answer
How would you describe your products/services?
Your answer
Audience
Who are you here for?
Your answer
How would you describe your target audience?
For example: age, gender, education, occupation, location, household, ethnicity. Also try to consider their hobbies, interests, entertainment or media preferences, political beliefs, fashion, future plans.
Your answer
How do you provide value to them?
Your answer
Communication
What communication channels do you use to reach your audience?
Your answer
What are your key messages?
Your answer
How do you manage your branding and design?
Your answer
How do you manage your marketing and advertising?
Your answer
Competitors
Who do you consider to be your main competitors?
Your answer
How would you describe their brands?
Your answer
What makes you different to your competitors?
Your answer
What is your competitive advantage?
Your answer
SWOT
What are the strengths of your business?
Your answer
What are your weaknesses?
Your answer
Are there any threats to your business?
Your answer
What opportunities are there for you?
Your answer
Values
Why does your business exist beyond making money?
Your answer
What values do you stand for?
Your answer
How would you describe your brand's personality?
Your answer
How do you think you are perceived by your audiences?
Your answer
How would you like to be perceived by them?
Your answer
Challenges & Aspirations
What are the biggest challenges or obstacles your organisation is facing?
Your answer
Where do you see your business in 5 years time?
Your answer
Are there any brands you aspire to be like?
Your answer
What would you hope to achieve from a branding or rebranding project?
Your answer
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