ICorr Rebrand Survey
The Institute of Corrosion is currently undergoing a rebranding exercise. We are working closely with MD Design Studio and SquareOne who are looking at all aspects of the brand, including a new logo.

Please take a look at the introductory slides below which contain extracts from the brand concept presentation and provide a background to the project. Then answer the 9 multiple choice questions that follow to help us make an informed decision on which design to continue developing.

Background to the Rebrand Project
Mood Boards
Design Option 1
Please take a close look at the logo design below and answer the three questions that follow.
1. Which of the following best describes your feelings about this Logo design option?
2. Do you think this Logo Design represents ICorr appropriately?
3. Rank this design out of the three options presented by selecting one of the numbers below, with 1 being your preferred option and 3 your least preferred option
Design Option 2
Please take a close look at the logo design below and answer the three questions that follow.
4. Which of the following best describes your feelings about this Logo design option?
5. Do you think this Logo Design represents ICorr appropriately?
6. Rank this design out of the three options presented by selecting one of the numbers below, with 1 being your preferred option and 3 your least preferred option
Design Option 3
Please take a close look at the logo design below and answer the three questions that follow.
7. Which of the following best describes your feelings about this Logo design option?
8. Do you think this Logo Design represents ICorr appropriately?
9. Rank this design out of the three options presented by selecting one of the numbers below, with 1 being your preferred option and 3 your least preferred option
10. Please add any further comments or suggestions below (optional)
Your answer
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