Google Ad Grants Survey

Thank you for helping us understand your experience with Ad Grants! We hope this will only take ten minutes of your time and we are excited to learn more about your organization and how you use Ad Grants. With your responses, we'll aim to improve your experience and effectiveness to support your organization.

Thanks!
The Ad Grants Team - Chris, Janelle, Michelle, Pauline, Samra, Sara, Shannon and many volunteers!

Overall, how satisfied are you with your experience with Ad Grants? *

1.Very dissatisfied 5.Very satisfied

What is the name of your organization? *

Your answer

Within my Ad Grants account, I know how to: (Select all that apply) *

Access the reports I need

Understand my account's performance

Make changes in my account to improve performance

Create new campaigns

Create effective ads

Select effective keywords

Use bid strategies

Target my ads to the right audience

Set up conversion tracking

Understand my website's visitors using Google Analytics

Create ad extensions

None of the above

Required

How do you get help with your Ad Grants account? (Select all that apply) *

Someone within the organization (myself and/or others) manages the account

Someone outside of the organization manages the account

A volunteer manages the account

Ad Grants Help Center

AdWords Customer Support team (email, phone, or chat)

Google's online community discussion forums

Non-Google resources I find online (articles, blogs, etc)

Other:

Required

In which ways would you prefer to learn more / engage with Ad Grants? (Select all that apply) *

Industry conferences

Ad Grants hosting events

Ad Grants partnering with nonprofit associations and memberships

Emails suggestions to improve performance

Notifications inside your Ad Grants account

Blog articles

Online Help Center

AdWords Customer Support (email, phone, or chat)

Volunteers from Google

Agency or marketing consultant recommendations

I don't have interest at this time

Other:

Required

Which best describes how you are tracking AdGrants' impact on achieving results? *

Using AdWords to track a single conversion goal (such as email sign ups or view of a key webpage)

Using AdWords to track advanced conversion goals (such as tracking multiple conversion goals or tracking donation values)

Google Analytics

Non-Google tool to track

Not aware of how to use AdWords to track results

Don't have access to install what's needed on our website

Tried to set up AdWords or Analytics to track results, but it doesn't work properly

Tracking is too complicated to set up

Tracking is set up, but no longer have access to our site in order to adjust it

Not interested in tracking

Other:

Required

Would you like to invest more effort into improving your Ad Grants performance? *

Yes, I plan to

Yes, but I don't have the time in the foreseeable future

Unsure

Other:

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