GUILD Popup Designer Application Form

GUILD has been the go-to store for locals and visitors looking for the best of Dunedin design since 2015. GUILD is run by the not-for-profit society Dunedin Designed Inc (DDI) and was conceived to support Dunedin and New Zealand designers, makers and artists. The store at 45 Moray Place had a line-up of 12 permanent retailers and an ever-changing array of pop-up designers and makers from around Aotearoa. The store was staffed entirely by the designers themselves, and boasted everything from luxe and zero-waste fashion to quirky homewares, original art prints, artisan gifts and distinctive jewellery.

The permanent store in Moray Place finished trading in December 2018. Now we are really excited to move into the next phase of GUILD with our new pop-up model, sharing our talented designers’ creations beyond Dunedin.

Fundamentally, Guild is a shop, but one which is focused on working with independent creatives. GUILD’s aim is to extend the stories behind locally made, quality goods and in turn forge a strong bond between its customers and its designers.

As for the previous permanent store, GUILD popup event designers rent “units” from the space. This concept forms the basis of the running of the space. These units relate to “real estate” in the space as well as operating costs and time spent staffing the space (if required). Each event is slightly different. The popup events showcase GUILD-approved designers. These are generally booked on a by-invite basis, but we welcome you to introduce your brand and apply for consideration. You can apply at any time.

Exhibiting as a pop up designer involves a fixed weekly rent, usually between $35-$80/week depending on the popup event costs and subject to change.
This is payable in full 3 weeks prior to commencement of event.
Sales made in the shop are reimbursed to the designer in full within a week of exhibition close; less 10% commission fees on your sales.
We ask for $25 fixed courier fee to return your works after the exhibition, this will be deducted from your total sales, unless you provide a pre-paid courier ticket.
There is a cancellation fee of 1 week rent if a popup exhibitor withdraws within 2 weeks of an agreed exhibition start date.

- Applications are open now, and will be considered carefully by the Pop-Up Curator and DDI executive panel. Selected designers will be notified as soon as possible.
- Commencement date for 'exhibiting' is to be confirmed. Please indicate on your form your preferred event for exhibition, if you have one.

Please note this is an application form for consideration. Successful applicants will be notified and added to the Facebook group for GUILD popup designers, where details of events are discussed.


- Insurance for stock will be arranged by the designer, DDI is not liable for stock losses or damage during events or in transit
- Successful designers will be required to sign a copy of the GUILD Code of Conduct as a condition of participation
- You may be required to provide samples or references in addition to the information provided in this application

Name *
Your answer
Brand name *
Your answer
Website *
Your answer
Social media links *
Your answer
Email address *
Your answer
Mobile phone *
Your answer
Designer's Bio *
The background to your brand, how long you’ve been operating, where else you sell etc
Your answer
Describe your products *
Product range, concept, customer base, materials, where they are made, price range etc.
Your answer
In store display *
If you have any point of sale you wish to provide, please indicate
Your answer
Preferred intake (specific event) or just any *
Your answer
Other information
Any extra information relevant to your application i.e. retail experience, brand or product details etc
Your answer
Bank account for reimbursement of sales: *
Your answer
Acknowledgement *
By submitting your application, you're able to fulfil the following requirements of a retail exhibitor at Guild
Submission of images *
Please ensure you email a minimum of 3 images of the products that you intend to send to exhibit/sell. Note that these images must be suitable for use by GUILD in social media promotions, if your application is successful.
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