Future of Cannabis Marketing: The Sprint to 2026

You must be an active CMA Member to apply. Applications from non-members will not be considered. Unsure of your CMA Membership status? Email membership@marketingcannabis.org to inquire.

We are seeking dynamic speakers for our “Future of Cannabis Marketing: The Sprint to 2026” video series. As a presenter, you’ll have the opportunity to share your vision and expertise with Cannabis Marketing Association members in a 20-minute talk (pre-recorded, at home) that addresses the rapidly evolving cannabis industry landscape. 

Your presentation should focus on one main topic or prediction that may include, but is not limited to: the upcoming U.S. election’s potential impact (from any perspective or branch of government), cannabis rescheduling or federal legalization possibilities, the integration of AI in marketing strategies, the changing cannabis consumer, the global cannabis landscape and or any other cultural shift or data point that is relevant to cannabis marketers in the next two years. 

We’re looking for forward-thinking individuals who can offer:

  • Cutting-edge industry insights that prepare marketers for imminent changes that the near future will bring
  • Practical, data-driven marketing tools and tactics that can be immediately implemented to address your selected changes or predictions
  • Actionable insights for positioning cannabis brands effectively in the lead-up to 2026.

Your talk should lay out predictions for the future and provide concrete planning advice that helps cannabis marketers navigate the projected cultural shifts and emerging trends. Ideal presentations will blend visionary thinking with practical application, offering CMA members valuable insights to shape a thriving, responsible, and consumer-centric cannabis market. 

If you’re passionate about the Future of Cannabis Marketing and can deliver compelling, actionable content that will inspire and educate the CMA audience, we want to hear from you. Your big ideas and unique insights matter. Help us equip cannabis marketers with the knowledge and tools they need to succeed in this dynamic industry.


Presentation Guidelines

  • Duration: 20 minutes
  • Content: Focus on future predictions, unique data or insights, and actionable strategies for 2024-2026
  • Originality: All content must be new and not previously presented
  • Slides: Optional, but encouraged for visual engagement. Creativity is welcome if you have other visual aids or approved presentation styles. 


Selection Criteria

Presentations will be evaluated based on:

  • Relevance to the 2024-2026 timeframe
  • Actionable data and insights for cannabis marketers
  • Thoughtful and forward-thinking ideas
  • Practical tools and tactics that can be implemented to address your predictions

You must be an active CMA Member to apply. Applications from non-members will not be considered. Unsure of your CMA Membership status? Email membership@marketingcannabis.org to inquire.


Applications close Monday, October 7 at 11:59 pm MT.


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Full name *
Email address *
Phone number *
Company name *
Job title *
LinkedIn URL *
Brief professional bio (~300 words) *
Have you spoken at professional events before? If yes, please briefly describe the engagement you're most proud of. 
Proposed presentation title

Be specific and compelling, 10 words max.
 *
Presentation abstract (300 words max.)

Provide an overview of your presentation, including:

- The specific issue or challenge you'll address: What’s the main point? 

- Why this is crucial for cannabis marketers in 2024-2026

- The unique perspectives or solutions you're offering

- How your insights will be actionable for attendees

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Detailed outline

Provide a breakdown of your presentation that will give reviewers insight into how flushed out your ideas are, including: 

- Introduction (2-3 minutes): How will you hook the audience?

- Main Points (15-16 minutes): List major points and briefly describe the content for each

- Conclusion (2-3 minutes): How will you summarize and leave a lasting impression?

- Include any case studies, data points, or examples you plan to use

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Key takeaways

List 3 specific, actionable insights attendees will gain. 
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What are 3 questions viewers may have during your presentation, and how can you answer them?
Audience engagement

Describe how you plan to make your presentation engaging in a pre-recorded format. 
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Visual aids

Will you be using slides or any other visual aids? If yes, please describe your approach and any key visuals you plan to include. 
Relevance to 2024-2026

Briefly explain how your presentation specifically addresses the cannabis marketing landscape of 2024-2026, not further into the future. 
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Originality statement

Confirm that this presentation is entirely original and has not been given before. 
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The future of cannabis is _____________. 

Complete this sentence in EXACTLY 4 words. 
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Additional information

Is there anything else you'd like the selection committee to know about your proposed presentation?
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