Logo Identity Design Questionnaire
Dear Client, in order for us to get a clear picture on your logo design/branding requirements, please fill out this form to the best of your ability. It will help us focus our thinking and you to focus on your expectations so that we can create you an amazing logo or brand concept. Thank you!

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Email *
Date *
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Contact name *
Mobile number *
Address *
Type your Company Name exactly as you wish it to be used in your logo. *
Do you have a slogan/tagline? *
If you have a slogan or tagline, do you want to incorporate your tagline or slogan with the logo?
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If yes, please state your tagline or slogan
Please provide your motto or mission statement. *
Please describe your company. What type of products/services do you/will you provide? *
When you think of your business, what words come to mind? *
Please be as creative as possible.
When you think of your business do any images come to mind, and if so what are they? *
Describe your direct competition. *
Please provide links to their websites if available.
Are there logos and/or graphics that you really admire? Please supply us website links so we can view them or attach examples. Please provide an explanation as to why they appeal to you . *
If there is any logos you admire please email them. This will give us an idea of your visual preferences.
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Are there logos and/or graphics that you dislike? Please supply us website links so we can view them or attach examples. Please provide an explanation as to why they do not appeal to you. *
These do not have to be companies that are similar to yours.
If there is any logos you dislike, please email them to us at info@designwest.ie *
What are the marketing and business goals using this logo; what will it accomplish? *
Describe your company/business to someone who has no knowledge of your existence. *
Describe your target market. *
For example, their age, gender, where they typically live etc.
What do you want your new logo to communicate about your company or products? *
What image do you most want to project to your prospective customers/visitors? *
i.e. clean and simple, high tech, fanciful, elegant
When you think about a logo for your business what image(s) come to mind? *
If you want your logo to be animated/illustrated, please describe your idea or even better can you supply us with a rough sketch? *
What is the desired time frame for development of this logo? *
Expected date of completion? *
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Are there any elements that you would like to see included in your logo design? *
If this is a redesign, what elements from your old identity do you like or dislike? *
Do you have any particular point of emphasis you want to see in the design? *
Please state:
Do you have any preconceived ideas about the design of your logo? *
Are there any images or concepts you DO NOT want to see? *
Do you want your logo to include text only, text and graphic, or graphic only? *
Do you have any ideas for the style of text (font) in your logo? If you have seen any text/font style you like, please attach an example/snapshot of it or provide a link. You can view font examples on www.dafont.com if desired.   *
What we mean by this is what type of font resonates with you for example modern, script, serif, artistic, subtle, brash, premium, understated etc.
Do you have any sketches, samples, etc that you wish to send to us for review? *
Do you prefer icon based logo or text based logo or combination of the two? *
Do you have a colour scheme in mind for your logo? If not, have you thought about colours and colour schemes? *
Are there any colours that you absolutely dislike? *
Please state.
Any other thoughts on your logo/brand that you feel is important to understand?
Please state.
A copy of your responses will be emailed to the address you provided.
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