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N5 GC Design Elements & Principles
A quiz about design elements and principles
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When producing a DTP layout for a 3 fold leaflet, the graphic artist first of all produced some electronic thumbnail drawings to assist with planning. Why are thumbnails helpful?
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3 points
Producing thumbnails helps explore a range of layouts.
A range of layouts can be generated quickly.
Thumbnails are smaller versions of the final layout.
Thumbnails are marked in the assignment.
Thumbnails allow a range of layout ideas to be compared.
Required
When producing a DTP layout for a 3 fold leaflet, the graphic artist first of all produced some electronic thumbnail drawings to assist with planning. Why are electronic versions of planning helpful?
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4 points
They allow real fonts to be used.
Producing manual thumbnails allows the graphic artist to display their design skills better.
They allow actual images to be used.
Producing digital thumbnails takes less skill than manual planning.
The time spent developing thumbnails is shorter than if planning had been done by hand.
They allow digital images of planning to be more easily shared with a client for feedback.
Required
Describe how unity was used in the layout shown.
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5 points
The titles.
The colours used are the same.
The brown colour of the text is used in the 2 areas of text that are read vertically.
The shapes used are the same.
Coffee bean images are used in the logo and the top of the layout.
The same font is used.
The same font is used for the two titles.
The same font is used for all the text in the body text.
The same colour brown is used in the titles, column rule, coffee beans image and logo.
The colours.
Required
Describe how contrast was used in the layout shown.
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5 points
The titles.
The colours used are different.
The brown colour of the Percolator title contrasts with the white background to make it stand out and easy to read.
The shapes used are different.
The images of the types of coffees stand out from the different coloured background.
The dark colour of the percolator stands out against the white background.
The image of the coffee beans stands out against the light coloured background on the left of the layout.
The colour of the logo stands out from the white background.
Required
Explain why the graphic artist’s use of grid structure in this layout is of benefit to the reader.
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4 points
Divides columns into equal sections.
Grid structures are easy to set up.
Grid creates consistency/visual harmony throughout publication.
It organises the layout for the graphic artist.
Helps to guides the reader’s eye from column to column.
Easier to read the publication.
Required
Describe how alignment has been used in the layout shown.
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4 points
The title and the two areas of extended text on the left of the page have been aligned.
The text in the visit Dundee sign has been right aligned to the white rectangle.
The text has been left aligned.
The text in the orange area has been aligned.
The two orange rectangles have been left aligned.
The text on the bottom left has been left aligned.
The title and the two areas of extended text on the left of the page have been left aligned.
The text in the orange area has been centre aligned.
Required
Describe how depth has been used in the layout shown.
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4 points
The white text of Bose stands out against the black background.
The drop shadow applied to the speaker makes it appear to be coming formard.
The transparency applied to the background makes the elements in front of it stand out.
The shelf stands out against the speaker.
The white line behind the speaker helps bring it forward.
The drop shadow applied to the Bose sign brings it toward the reader.
The grey shape behind the speaker brings the speaker forward.
The reflections on the speaker make it look realistic.
Required
Reverse has been used in the company logo. Identify and describe how reverse was used in the logo shown.
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4 points
"Brew Beans" text on the white background.
"Coffee" text is white on the brown background.
The coffee beans have a white outline against the brown cup and saucer.
Creates contrast with brown background.
Adds emphasis to company name and logo.
Catches the eye of the reader
Required
Describe how transparency has been used in this layout.
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2 points
The steam coming from the coffee cups has been made transparent.
Transparencies have been applied to images to stop you seeing them too clearly.
The area surrounding each image and text has had a transparency applied to create a visual link between the images and text.
The area around the logo has been made transparent to make the logo stand out.
The background image has had a transparency applied to allow all the elements in front of it to stand out.
Required
State whether a serif or sans serif font been used on the word shown.
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1 point
Serif
Sans Serif
State whether a serif or sans serif font been used on the word shown.
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1 point
Serif
Sans Serif
Describe where you would use a serif font.
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5 points
Names on maps.
To look professional.
To suggest the weight of history or experience.
Signs.
In books as serifs often lend a bit more legibility at smaller scales.
To give a more clinical and institutional look.
To mostly associate with modern typefaces.
To look authoritative.
Text in apps.
Required
Describe where you would use a sans serif font.
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4 points
To look authoritative.
Text in apps.
To look professional.
Signs.
To suggest the weight of history or experience.
In books as serifs often lend a bit more legibility at smaller scales.
To mostly associate with modern typefaces.
To give a more clinical and institutional look.
Names on maps.
Required
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