Wildmoon - Marketing Audit
This audit was developed by Duct Tape Marketing and as we're Certified Duct Tape Marketing Consultants, we think it's an excellent tool to ascertain where you're at in terms of marketing.

Following are some questions we'd like to you to think about.

These help us determine what stage your business is at, and how we can best help you.

So grab a cup of coffee (or whatever tickles your fancy), and get cracking. We look forward to discussing your marketing with you.

Wildmoon

First Name
Your answer
Last Name
Your answer
Company
Your answer
Email
Your answer
Website
Your answer
Address (This is optional but may help us analyse your local market)
Your answer
Phone Number
Your answer
Describe your business or organisation in as much detail as possible – including your thoughts for future direction and expansion.
Your answer
Year Established
Your answer
Are you a Business to Business Company (B2B), a Business to Consumer Company (B2C), or a Not for Profit?
How much of an investment in marketing do you think you will make over the next 12 months to start your business? This is just as an indication but helps to determine the best use of your marketing budget. (This total would include everything: advertising, PR, consulting, direct mail, website, SEO, social media, memberships, networking events etc)
Strategy Before Tactics
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War

Describe your ideal customer as thoroughly as possible.
Your answer
Describe the core point of difference for your business over others in the same field
Your answer
List at least 3 competitors and their strengths – please include their websites
Your answer
Educational Content
People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.

So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.

Check all that apply - We use the following in our educational marketing and promotion . . .
Required
Check all that apply - We use the following to help build trust . .
Required
Web Presence
The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.

Marketing today means building a great deal of your thinking around a total web presence

Check all that apply - Our web presence includes . . .
Required
Lead Generation and Sales
Generally speaking there is no one magic way to generate a tonnes of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
Check all of the tactics you currently use to generate leads.
Required
Describe your lead conversion process
Your answer
Keeping Score
Building business momentum usually comes down to understanding these four variables and going to work on improving them: 1) % of leads converted 2) Average $ amount per customer/transaction 3) Average number of transactions with each customer 4) Cost to generate a customer
Check all that apply - We like to track . . .
Required
Do you have and use a marketing plan?
Do you have and use a marketing calendar?
Describe your biggest marketing challenge right now.
Your answer
I foresee making changes to our marketing in the next year because(check those that apply)
Required
How did you hear about Wildmoon?
Your answer
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