Fouka Bay offers residents and visitors a total full-day experience, with so many activities throughout the day that you never need to leave the compound. Only in Fouka Bay will you have the true Sahel experience. Whether you're spending the day with friends or family, whether you're an early or late riser, whether you're super active or just want to chill, you will have your best day with Fouka Bay.
The Marketing Campaign should focus on experiences Fouka Bay will bring to residents and non-residents. Experiences should be throughout the compound and should cover the full day. Whether on the beach or off the beach we want to make sure that the true full day experience is there.
Your target segmentA class, young families, and hip & young adults. Also, people who are looking to have the time of their life within a fully integrated summer town.
Challenge BreakdownDesign a complete beach day/ full day experience for Fouka Bay that will ensure that all residents & guests from all age groups will be entertained.
Present a communication plan that will show people, the life in Fouka Bay and the unique experiences it holds to ensure that even people who can’t visit Fouka Bay are aware of what’s happening.
Winning ideas need a strong presentation with:1. Outdoor Ads Design2. Magazines Ads3. Online and Social Media Campaign4. Non-traditional mediums, cool different ways you will reach people and tell them about Fouka Bay and the activities proposed
Add a shareable link to your presentation in the form below.You can use any format and even add hand drawn ideas, but please make sure the presentation is accessible.*You can use Google Drive or Dropbox to share