CME Marketing Survey
In 2021, a group of diverse CME professionals came together to form a Working Group, Marketing and Outreach: Engaging Learners in your CME Activities, as part of the 2021 ACCME Annual Meeting. The focus of the working group was on how to identify and share key marketing strategies to engage learners in educational activities.  

Most CME programs are responsible for marketing their educational activities and have limited resources to be able to do so. As such, we identified a need for tools and resources to be shared amongst each other related to marketing and advertising CME activities.

As we build out this ‘Toolkit’, we’d like to get a sense from the community what you are currently doing and how sharing of resources would be most beneficial to you.

We greatly appreciate your input in completing the brief survey below.
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Full name (first and last) *
Email Address *
Organization *
How would you define your organization?   *
How many employees work in the CME program within your organization? *
Do you have dedicated marketing resources or staff for your CME program? *
If you selected yes above, please explain:
What types of courses are you responsible for marketing (please select all that apply)? *
How do you currently market your CME programs (please select all that apply)? *
What type of platform would be the most convenient for you to review/share resources and/or engage with your peers regarding marketing and advertising best practices (please select the one that you would prefer the most)? *
If you selected social media above, which platform would you prefer?
Clear selection
Do you have any additional comments you'd like to share with us?
Do you currently have a marketing tool or resource that you would like to share with the community (i.e.: a marketing template/example, ideas re: value generation & messaging, examples of how to utilize data/analytics) ? If so, please briefly describe it.
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