Manchester Special Event - How to reach new customers using Search Engine Marketing
Join us on this special session with Katrin Werres, a Googler who will run an introduction to search engine marketing (SEM) using Google Ads.
We will cover the key principles of SEM including
> search auction 101 (incl. bidding & quality score)
> how to set up an effective Adwords campaign
> how to select the right keywords for your business
(Level: Beginner)

Location: Manchester Digital Garage - 39-43 King St, Manchester M2 7AT
Date: 16th November
Session: 12:30 - 2:30

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