Homebuilder Online Focus Groups - $150 - Tuesday, February 24th - Thursday, February 26th 
National Homebuilder Pulte/Del Webb is conducting online focus groups to gather consumer feedback on potential new community site locations and preferences. The purpose of this research is to determine the best location for a new community in the greater Huntsville, AL area. 

This is a fun and interesting project to participate in and it is 100% market research with no solicitation of any kind. To show our appreciation for your time and input, you  will receive $150 as a thank you.

Groups are 90-minutes long and you are required to have a computer or large tablet with working camera and audio to participate in the online focus group.  

Group Time Options:
Tuesday, February 24th             2:00-3:30pm CT
Wednesday, February 25th        12:00-1:30pm CT
Thursday, February 26th           10:00-11:30am CT

We are a recruiting company for clients conducting paid market research. We have been a trusted partner with Pulte for 14 years. Your information is never shared. Nationwide Research Recruiters - You can view our focus group calendar here: www.nwrrs.com - Nationwide Research Recruiters  or email Monte at mhueftle@nwrrs.com - We post new project information at:  www.facebook.com/focusgroupsnw and www.facebook.com/nationwideresearchrecruiters 
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How did you find out about this group? *
If referred, by who: *
Statement: The following questions are asked because we have specific quotas for this market research project. There are no right or wrong answers. We simply want to determine if your home shopping experience and the technology that you use is a good fit for this project. *
Required
Name *
Best contact telephone phone number. If you qualify for consideration to participate we will call you for scheduling and to run through a brief questionnaire. Please note we will call you back from area code 760. Check to make sure you do not have any typos in your number. *
Email address:  (This email is only used for follow up to this project if needed.) *
Do you currently own or rent the home you are living in? *
What is your current zip code? *
How likely are you to purchase or downsize to another home to live in within the next 3 years?   *
How likely are you to stay in or move to the general Huntsville area next time you move? *

We would like to get your shopping consideration for the "Active Adult" community described below. Please review the description below and answer the question.

 

Key Elements in an Active Adult Community:

·      The vast majority of owners (80%+) are 55 years of age or older

·      Properties feature one-story single-family homes

·      Amenities could include:  walking trails, fitness center, coffee bar, indoor/outdoor pool, tennis courts, bocce and fire pits; some communities may also have their own golf courses

·      Facilitated Lifestyle: A full time lifestyle director to plan and facilitate activities of all kinds or a Concierge to support your self-directed needs and activities

·      There is a monthly Homeowners Association Fee (HOA) that includes lawn maintenance and snow removal

 

Thinking about your next home, how likely would you be to consider purchasing in an Active Adult Community?

Clear selection
How likely are you to consider an Age Restricted Community for your next home? (Age restricted community= one spouse/significant other over 55, single story homes, community clubhouse, numerous amenities, organized activities, and a monthly HOA)
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How likely are you to consider an Age Targeted Community for your next home? (A residential community open to those of any age. While the community has no restrictions on age, the community is designed to be attractive to those over the age of 55 (e.g. home designs, community layout, amenities, etc.)
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Now that you have heard about these two different community types, if all other factors were equal – which of the two community types would you PREFER- Age Targeted (Open to those of any age-the community is designed to be attractive to those over the age of 55) or Age Restricted (one spouse/significant other must be over the age of 55)?
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When thinking about your next home, approximately what price range of home would you expect to buy? (check any that apply) *
Required
How familiar are you with the following areas:

Very Familiar  you’ve been to this area and are familiar with some of the local attractions, merchants and restaurants 
 Somewhat Familiar; you know where this area is and have probably been there before, or have visited surrounding areas and have a strong impression of what this area is like 
Somewhat Unfamiliar; you’ve heard of it, but you don’t really know anything specific or memorable about it
Very Unfamiliar ; you’ve either never heard of it, or have heard of it but don’t know anything about it
 *
Very familiar
Somewhat familiar
Somewhat unfamiliar
Very unfamiliar
Huntsville proper
Meridianville
Madison
What is your age? *
What is your marital status: *
Do you currently have children living your home? *
Required
What is your current employment status? *
What is your current or previous job title/ occupation? *
What is your spouse/significant other's current employment status? *
Are you able to Zoom and have a computer or tablet with a working camera? *
This project is 100% market research. There are no solicitations. If you meet our initial demographic requirements for this project, you will receive a telephone call from our San Diego office, area code 760 or LA office, area code 818. Please note that not all that respond will be selected to participate. You must meet the demographic requirements for this group and speak with us for scheduling. We do not share or sell your personal information. You must have high speed internet, computer (desktop or laptop) or a large tablet with  working camera &  audio  to participate in this online group. For this project we cannot use smartphones or mini-tablets. 

Read Our Privacy Policy:   Privacy Policy

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Do you have anything to add that you were not able to  answer in  the previous questions. (Not required but leave a brief note if you want.)
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