If you could brand a youth soccer club...
Imagine you had the opportunity to brand a youth soccer club. One located in a major metropolitan area that had to compete with other clubs and academies for talent, trophies, and prestige. What would that club's brand look like? What would its name be? And why would you pick them?

The following questions will help us to gain a better understanding of what the soccer community thinks a youth soccer club should look like in today's American landscape.

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