This course will take you through a journey that starts with understanding what a brand is and how you can build successful ones, whilst simultaneously segmenting your consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.
Format: Both online and offline mode
Duration: 2 days
Time: 6 hrs / day
Cost: 5000+taxes / person