Supermarket Survey

Dear Queenager,

 

Thanks so much for taking a few minutes to answer our survey – we’ve been approached by a very upscale food chain who are interested in appealing to ladies like us (hooray, someone finally realising we exist) and before we go and talk to them we thought it would be helpful to know a bit about what you all think. (If it comes off there will be lots of jolly nice things for everyone and it will hopefully persuade other brands that they should be talking to Queenagers, not ignoring us!). 

 

When it comes to shopping for food… 



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I care about my health
Clear selection
I see good food as a part of that. 
Clear selection
Cooking is an important part of my social life. 
Clear selection
It is important to me that the supermarket I go to stocks relatively exotic or more unusual ingredients.
Clear selection
I am happy to pay more for quality ingredients as long as they represent good value.     
Clear selection
I care about food provenance and that those who created it get a fair deal. 
Clear selection
I like to support local suppliers.      
Clear selection
I like to buy British where I can.       
Clear selection
I work hard and am happy to treat myself, particularly when it comes to nice food.      
Clear selection
I buy luxury items (fine, artisan cheese, chocolates, flowers) regularly (once a week / once a month).  
Clear selection
I value an in - house bakery, deli, and butcher. 
Clear selection
I like not having to queue for ages at the checkout.
Clear selection
I like having lots of helpful staff around to tell me where things are.
Clear selection
I would rather spend a little bit for a more salubrious experience.
Clear selection
I think it's important to shop somewhere that understands its customer base.
Clear selection
I value supermarket loyalty schemes. 
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I am loyal to just one supermarket (Please name and why).
I visit a range of supermarkets.
Clear selection
I go to Aldi/Lidl for basics and somewhere more upmarket for other ingredients.
Clear selection
If you said Agree to the question above what do you tend to buy where and why?
I am driven by offers and shop around for staple items.
Clear selection
I expect my Supermarket to deliver a shopping experience in store to make it less of a chore and value food tastings, demonstrations and special offers.
Clear selection
Where do you tend to buy your wine?
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