Wetu - Understanding your content and marketing needs.
In order to better serve you we want to have a clear understanding of your needs in terms of content management and marketing requirements.
What category do you fall under?
1) What is your client base mainly comprised of? (Over 50%)
2.1) What kind of content do DMCs, Tour Operators or Travel Agents ask you for regularly?
Number of Rooms
Activities at the property or nearby
Restaurants at the property or nearby
2.2) When you get requests for the above, how do you give them what they are asking for? (sharing tool)
2.3) Are the requests for the above from new or existing clients?
Mainly existing clients
Mainly new clients
A even mix of both
3) How often do you have content updates that need to go to the Travel Trade (Travel Agents, Tour Operators, etc)
Every 1-2 months
Every 3-6 months
4.1) Are your clients interested in updates / news; or do they only check-in once a year to update rates?
4.2) How often do you feel your clients need you to update your offering? On things like specials, news, images, refurbishments, activities, menu changes, etc.
Every 3 - 6 Months
4.3) What would you like to tell people about but currently can't? (because of difficulties / they won't listen?)
5) How are you discovered by new or potential clients?
Channel Managers (Booking.com, Expedia, etc)
Word of Mouth / Referral
6) What pain points do you encounter with the way you currently distribute content?
Too many places to keep updated
Our clients ignore our emails
Everyone uses a different tool
We can't get our updates to everyone
7) What would your ideal content distribution tool look like? (What functionality would be ideal for your business?)
8) How long have you been managing your content on Wetu?
More than 8 years
5 to 8 years
3 to 5 years
1 to 3 years
Less than a year
9) How can Wetu further help improve your business objective?
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