Evolution of Pricing - Instructor Feedback
Udemy is working to develop a more sophisticated pricing strategy. As we go through this process, we want to make sure we take the instructor opinion into account. Thank you in advance for providing honest and constructive feedback!
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Would you be willing to have a follow-up conversation with a member of the Udemy team? *
If selected, you will be contacted in the coming month.
Currently Udemy’s pricing strategy allows students to regularly purchase courses at a discount, usually between $10 and $20 USD. What is your opinion on this pricing strategy?
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Udemy is starting to rethink the existing pricing strategy by conducting a series of price tests designed to maximize your revenue potential by finding the price where your particular course sells best. What is your initial reaction to that strategy?
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Do you currently host educational content (courses, webinars, etc.) on other websites or platforms?
How do you price your content elsewhere? Please walk us through your pricing strategy across all of your educational content income streams.
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What other considerations should we take into account when thinking through a new pricing strategy?
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Anything else you’d like to share? Please leave any additional comments here.
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