REITAN has a long tradition of convenience, in Sweden fronted by our two well-known concepts Pressbyrån and 7-Eleven. We are now launching PBX - a new convenience store that will serve as a living lab where we explore the future of convenience. In PBX we will give our customers access to new smart services and products that are good for both people and planet. Starting already in August 2021.

Therefore, we are now looking to team up with innovative suppliers and partners who share our ambition to offer products, services and solutions that are sustainable, at all levels. Does this sound exciting to you? Do you have a product or a service or a solution that you think will fit PBX? Please present your business idea in the form below, and together we will revolutionize the future of convenience!

Our ambition, of course, goes beyond PBX. We are looking for convenience innovations to scale. After a proof of concept has been established for the chosen ideas in PBX, we look forward to discussing how your product, service or solution can potentially fit in Pressbyrån and 7-Eleven as well.
Please read more about our Anthropocene strategy here: https://drive.google.com/file/d/100H8RbgK4L7u1CZadwWHMuDLk9osc6mU/view?usp=sharing

Within REITAN CONVENIENCE SWEDEN AB, intensive development work is in progress where we explore the convenience of the future. In parallel with this development work, we are looking for ideas externally and it can therefore not be excluded that we already have begun developing ideas similar to those we receive via this form. REITAN CONVENIENCE SWEDEN AB decides on its own whether we will proceed with your idea or not. If we choose to proceed with your idea, we will contact you for further cooperation.