Email builder
Based on http://ideas.kentico.com/forums/239189-kentico-product-ideas/suggestions/17007568-visual-e-mail-builder-for-marketers-to-replace-cur

Questions (7 - 12 minutes altogether)

5 simple questions
1 matrix


Personas mentioned in this survey

Email Template Designer - the one, who has HTML coding and design skills and who prepares templates and widgets including branding and layouts

Email Marketer - the one, who is going to add widgets such as text blocks, images, products and CTA buttons to an email, populate content, specify recipients and send the email

Name and email address *
Your answer
Screenshot of our first Email builder UI mockup
What is your role in Email marketing?
Can we contact you to show you our prototypes and discuss your opinions?
How do you see the following
Extremely important
Very important
Important
Nice to have
No benefit
The ability for an Email Marketer to drag&drop widgets into an email
The ability to preview email on real devices (integration)
The ability for an Email Template Designer to fully control email markup
Having sample email template
Having sample email widgets
Having out-of-the-box email widgets for production use
Having out-of-the-box email templates for production use
Ability to add multiple Widget zones to a single email
The ability to create widgets with no backend coding (HTML + macros)
The ability to link file or attachments from an email
The ability to add attachments directly to emails
Ability to use A/B testing in emails
The ability to insert custom HTML when creating email templates
The ability for Email Marketer to write plain-text variant of an email
The ability to specify WatchHTML version of an email
Having auto-save for an Email Marketer when composing emails
Having auto-save for Email Template Designer when creating templates
Having the Undo button for an Email Marketer
Having the Redo button for an Email Marketer
Having automatic inlining of CSS
The ability for an Email Marketer to modify email template created by Email Template Designer
The ability for an Email Marketer to edit widgets' properties specified by Email Template Developer
The ability for an Email Marketer to edit email widgets "inline"
The ability for an Email marketer to choose from a set of color schemes of a template defined by Email Template Designer
Having Email builder available for Newsletters and Email campaigns
Having Email builder available for Notification emails (blog subscription, registration confirmation, ...)
Having Email builder available for transactional emails in Marketing automation
The ability to specify various variants of a widget (image left text right vs image right text left)
Possibility for a Recipient to preview an Email in browser
Ability for Email Template Designer to preview email builder with widgets that will be used by the Email Marketer
Ability for Email Template Designer to specify default widgets and content for a template
Ability for Email Template Designer to limit widgets that can be used for a template
Number of email widgets that you will use
Number of email templates that you will use
To achieve variability, I usually prefer
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