Yearly Brand Appraisal
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If you had to give him a couple of compliments and praise, what would you say? *
If you were talking to a friend about him, who would you say he is and what would you say he does for people? *
What are 3 words that describe him? *
What do you feel is most important to him? *
What makes him and/or his business unique? *
Is there something he or his products do that is better than anyone else you know? *
If you had to choose one criticism, one character trait, business practice… maybe even one point of confusion or frustration… what would that be? *
Is there something you wish he'd do more of? *
Is there something you wish he'd do less of? *
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