Startup Grind meets WomenX: Riding the E-Commerce Wave

The E-commerce wave presents an exciting opportunity for Pakistani small businesses by providing access to national and worldwide markets for their products. With projections for 2022 standing at $2.5 billion, our panel will take you through the challenges in starting and growing online sales channels. Explore and exchange ideas on key factors which determine success in online marketing and e-commerce, with a particular focus on setting up your online store versus marketplaces, and the pros and cons of each approach.

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