AdWords Campaign Performance Summary Form
Complete this form any time after 3:01am EST on the due date listed in Canvas. Of course, get it submitted before the due time listed in Canvas as well.

Use this form to record your team's performance in AdWords. Contact me if you have any questions about how to complete this form. See Canvas for due dates/times.

Full Name of Teammate Submitting this Form
Your answer
MKTG 477 or MBA 625?
Client?
Time Period? Look in Canvas for the correct report name on any given day.
For this assignment, which time period most closely reflects where you are at this point of the campaign window? Be sure to log into your account and set the correct time period before reporting data on the form.
To avoid point reductions, DO NOT INCLUDE DOLLAR SIGNS AND PERCENT SYMBOLS. YOU SHOULD USE COMMAS AND DECIMAL POINTS.
For the questions below, ensure that your you are looking at data for the appropriate date range based on the assignment. See additional guidelines above to set the custom date range to show the appropriate range.

1. Log into your Google AdWords Competition Account.

2. Click your Home tab.

3. In the Campaign Performance box, select the appropriate date range based on the assignment (e.g., All Time or a Custom Range for Week 1 only, Week 2 only, or Week 3 only, etc.).

4. Record your metrics in the fields below. DO NOT INPUT PERCENTAGE SYMBOLS AND DOLLAR SIGNS you will lose points on the assignment. YOU SHOULD INCLUDE COMMAS AND DECIMAL POINTS HOWEVER.

The next set of questions pertain to ALL account data in both the GSN and the GDN.
GSN is the Google Search Network. GDN is the Google Display Network.
Total number of campaigns in your account?
In other words, how many campaigns have you created? Ensure you select "All" and not "All enabled" or "All but Removed". Click "All Campaigns" on the left and then click the "Campaigns" tab. Scroll to the bottom of the page and look at the number. The number near the bottom of the rows is the total number of active campaigns.
Your answer
Total number of Ad Groups in your account?
Ensure you select "All" and not "All enabled" or "All but removed". Click your "Ad Groups" tab. Scroll to the bottom of the page and look at the number of rows. The number near the bottom of rows is the total number of Ad Groups.
Your answer
Total number of ads tested in your account?
Click "All Campaigns" on the left and then click the "Ads" tab. Ensure you select "All" and not "All enabled" or "All but removed". Scroll to the bottom of the page to find your number.
Your answer
Total number of keyword phrases in your account?
Click "All Campaigns" on the left and then click the "Keywords" tab. Ensure you select "All" and not "All enabled" or "All but removed". Scroll to the bottom of the page and look at the number of rows. The number of rows is the total number of keywords.
Your answer
Next you will report some data for ALL Campaigns, Search, and Display.
Ensure you select "All Campaigns" from the left. Click your "Campaigns" tab. Scroll to the bottom of your page to report data. If you do not have a Display Campaign, leave the data blank. DO NOT INPUT A ZERO - JUST LEAVE IT BLANK. If you have another campaign besides search or display (e.g., video, shopping, etc.) please email me some of your data so I can get a sense of how it is performing.
Clicks (All campaigns)
Total number of clicks received in the entire account.
Your answer
Clicks (Search)
Total number of clicks in the Google Searcn Network only.
Your answer
Clicks (Display)
Total number of clicks in the Google Display Network only. LEAVE BLANK IF YOU HAVE NO ACTIVITY.
Your answer
Impressions (All campaigns)
Total number of ad impressions served in the entire account.
Your answer
Impressions (Search)
Total number of ad impressions served in the Google Search Network only.
Your answer
Impressions (Display)
Total number of ad impressions served in the Google Display Network only.
Your answer
CTR (All campaigns)
Total CTR across the entire account. DO NOT input the percent symbol (%).
Your answer
CTR (Search)
Total CTR in the Google Search Network only. DO NOT input the percent symbol (%).
Your answer
CTR (Display)
Total CTR in the Google Display Network only. DO NOT input the percent symbol (%).
Your answer
Avg. CPC (All campaigns)
Total Average Cost Per Click across the entire account. DO NOT input the dollar sign ($).
Your answer
Avg. CPC (Search)
Total Average Cost Per Click across the Google Search Network only. DO NOT input the dollar sign ($).
Your answer
Avg. CPC (Display)
Total Average Cost Per Click across the Google Display Network only. DO NOT input the dollar sign ($).
Your answer
Cost (All campaigns)
Total Cost across the entire account. DO NOT input the dollar sign ($).
Your answer
Cost (Search)
Total Cost across the Google Search Network only. DO NOT input the dollar sign ($).
Your answer
Cost (Display)
Total Average Cost Per Click across the Google Display Network only. DO NOT input the dollar sign ($).
Your answer
Avg. Pos. (All campaigns)
Your answer
Avg. Pos. (Search)
Your answer
Avg. Pos. (Display)
Your answer
To assess optimization via "All Changes", ensure that "All Changes" is an enabled column when viewing all campaigns. See directions below.
Click Campaigns from the top of the page.
Click All Campaigns from the left.
Click the Columns tab in the middle of the page.
Click Modify columns.
Under "Select Metrics" on the left, click Change History.
Add the column called "All changes".
Click the Apply button on the bottom.
All Changes (All campaigns)
Total Optimization Estimate
Your answer
All Changes (Search)
Your answer
All Changes (Display)
Your answer
Automated and Scheduled Reports
Click the Reports link at the top of the screen. After the saved reports load, scroll to the bottom of the page to find the number of reports.
Your answer
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