APPLICATION: Demystifying the Jobs-To-Be-Done (JTBD) Interview | INDUSTRY Virtual Product Workshop
This application is for those interested in the INDUSTRY Virtual Workshop focused on Demystifying the Jobs-to-be-Done Interview. Because of the very limited number of participants, participation is by application only.

This workshop includes both pre-workshop and post-workshop assignments, along with an invitation to an exclusive Q&A session once you've had a chance to digest the information.

To strengthen your JTBD interview skills, this workshop includes:
- A deep review and discussion of the key JTBD frameworks.
- An outline of the tips and tricks used to conduct and debrief the JTBD interview.
- A hands-on live demonstration of an actual JTBD interview

Specific techniques shared in this workshop are meant to help participants:
- Get people to remember facts.
- Ask engaging questions and find the “energy” of motivation.
- Decode the interview into the Forces of Progress and the timeline.


Name *
Your answer
Title *
Your answer
Company *
Your answer
Have you attended a "Switch" workshop with Bob Moesta in the past? *
If so, when?
Your answer
How would you rate your knowledge of Job To Be Done? *
How would you rate your ability to conduct JTBD Interviews? *
As you reflect on your JTBD interview techniques, what are you currently struggling with?
Your answer
As you reflect on your JTBD interview techniques, what do you find is the easy part of interviewing?
Your answer
What progress do you want to make? By attending this workshop, I want to: *
Your answer
Why should we select you to participate in this workshop? *
Your answer
Are you committed to doing both pre and post homework assigned to you? *
Rank in order your preference of workshop dates: *
1 being your first choice and 3 being least preferred.
1
2
3
April 7th: 9 am – noon EST
April 14th: 4 pm – 7 pm EST
April 30th: noon - 3 pm EST
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