Official Marketo Sample Questions: June 2018 (1/3)
01. A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent.Which step has been missed?
1 point
02. A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new whitepaper and has added the new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?
1 point
03. To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?
1 point
04. Which asset type can be used in an engagement program stream?
1 point
05. Where is the number of email addresses unsubscribed from an Email Send Program found?
1 point
06. Which type of reporting is impacted by the acquisition program?
1 point
07. Which two columns on the Program Performance Report are calculated using acquisition program? (Choose all that apply)
1 point
08. A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.What will occur?
1 point
09. A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?
1 point
10. A marketing manager recently launched a landing page with the following URL: "go.marketo. com/pricing". The manager is keeping the page content the same, but wants to update the URL to "go.marketo. com/product-costs". How should this update be done?
1 point
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