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2025 State of the Rep Survey Questionnaire
(takes 5 minutes or less)
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* Indicates required question
How long have you been in business?
*
<2 years
2-5 years
5-10 years
10-20 years
20+ years
How many metros do you serve?
*
1
2
3
4
5
6
7
8
9
10
(if 10 or more)
How many offices do you have?
*
1
2
3
4
5
6
7
8
9
10
(if 10 or more)
How many lines do you carry?
*
<5
5-15
16-30
31-50
51-75
76-100
100+
Who is your biggest line?
*
Your answer
What is your primary specialization?
*
Your answer
How many employees are in your company?
*
Your answer
How many employees are inside sales? (project managers)
*
Your answer
How many employees are outside sales?
*
Your answer
How many employees are administrative staff?
*
Your answer
How many employees are in parts?
*
Your answer
How many employees are field technicians?
*
Your answer
How many employees have an engineering degree?
*
Your answer
Do you offer company cars to your employees?
*
Yes
No
Is your office leased or owned?
(including warehouse space)
*
Own
Lease
Mix of both
Do you offer a health insurance?
*
Yes
No
Do you offer retirement plans?
*
Yes
No
Do you offer stock options or ownership opportunities to your employees?
*
Yes
No
No, but I'd consider it
I used to, but not anymore
How much do you allow work-from-home?
*
5 days a week
Some days a week
Rarely (weather, emergencies, etc)
No
Do you warehouse any inventory?
*
Yes
No
What is your biggest challenge this year?
*
Your answer
What is your annual revenue?
*
Your answer
What is your profit margin?
*
Your answer
What is your annual budget for customer appreciation?
*
Your answer
How often are you paying commissions?
*
Every paycheck
Monthly
Quarterly
Annually
Other:
What is your budget for marketing?
*
Your answer
What was your biggest sale this year?
*
Your answer
Do you use a bank line of credit?
*
Yes
No
How do you staff for marketing?
*
Full time employee
Part time employee
Outsourced
I do it myself
I don't do marketing
What marketing channels are you using?
*
Paid advertising
Email
Search Engine Optimization
In-person events
None
Other:
What paid online advertising do you do?
*
Facebook
Google Ads
Linkedin
None
Other:
What paid offline advertising do you do?
*
Radio
TV
Mailers
None
Other:
How often does your company publish content for sales and marketing?
*
Weekly
Monthly
3-4 times per year
Never
Other:
What tools/apps do you use for project management?
*
Spreadsheets
Calendar
Monday.com
Salesforce
None
Other:
What tools/apps do you use to generate quotes?
*
Spreadsheets
Word
Salesforce
None
Other:
What tools/apps do you use for bookkeeping?
*
Quickbooks Online
Quickbooks Desktop
Sage
Dynamics
Salesforce
None
Other:
Required
How do you handle IT for your business?
*
Full time IT employee
Part time IT person
Outsourced IT company
I do it myself
No IT
Other:
What do you spend annually on technology (IT)?
*
Your answer
How often do you offer training for your employees?
*
Monthly
A few times per year
Never
Other:
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