Conference Title:
Aligning Business and Marketing Goals with the Government’s National Health Objectives: A New Era of Effective and Sustainable Trends
Date & Time: 8:00 AM – 12:00 PM | May 30, 2025
Venue: 474 3/2 Street, Ward 14, District 10, Ho Chi Minh City - District 10 People's Committee
Guidance by: Office of the Government
Supported by: Ministry of Foreign Affairs & Ministry of Health
Authorized by: People’s Committee of Ho Chi Minh City
Hosted by: Ban Dự án Cộng Đồng Việt Nam
Strategy & Execution: ADCREW VIETNAM
Media Support Partner: DDB Health -BASE
Technology Support Partner: Zalo
Project Dossier:
https://tinyurl.com/yvavp68mPlease find detailed conference information at the following link:
https://adcrew.us/event/national-health-conferencePresenting Delegates – 2nd National Health Conference
1. Dr. Nguyễn Lê Phúc - Deputy Director General, Department of Science, Technology and Training, Ministry of Health
2. Dr. Mai Thị Nữ - Head of Health Information Technology Management Division, Department of Science, Technology and Training, Ministry of Health
3. Dr. Kim Huyen Dang - Doctor - Level II Specialist, Distinguished Physician, University Medical Center Ho Chi Minh City4. Ms. Hoai Yen Phan - MSc - Lecturer, University of Medicine and Pharmacy at Ho Chi Minh City - Expert Consultant
PROPOSED PROGRAM FRAMEWORK
1. Participant Reception (07:30 – 08:00)
- Guest registration and warm welcome
- Distribution of program materials and communication toolkits
- Guidance on participating in networking and media-interactive activities
2. Opening Ceremony (08:00 – 08:30)
- Welcome speech by the People’s Committee of Ho Chi Minh City
- Keynote address by the Ministry of Health
- Remarks by distinguished guests (3–10 representatives from international bodies and reputable enterprises)
- Livestream and real-time media coverage (video clips, speeches, photos shared on social platforms)
3. Thematic Panel Discussion (08:30 – 09:50)
- Focused discussions on innovative solutions and strategic cooperation in healthcare and community marketing:
- Aligning national health objectives (2025–2030) with new-phase business and responsible marketing initiatives
- Proposed strategies for public health marketing tailored to key target groups:
- Child Health Initiatives – Effective outreach from offline to digital platforms
- Women’s and Elderly Health – Optimizing communication effectiveness via reputable KOLs and targeted social media channels
- Three-Generation Family Health – Long-term campaign orientation
- Digital Health Communication Models – Patient-centered approach
- Public–Private Partnerships – Market-driven, sustainable healthcare marketing
- Case Sharing – Successful healthcare marketing campaigns in Vietnam and internationally
4. Networking Break (09:50 – 10:20)
- Showcase of healthcare initiatives and interactive media solutions
- Networking among CEOs, policymakers, media agencies, and sponsors
- On-site interviews and photos for official communication channel
5. Strategic Summary & Joint Action Plan (10:20 – 11:20)
- Summary of key outcomes and implementation roadmap
- Declaration of commitment to human-centric and sustainable healthcare communication
- Signing of cooperation agreements (MOUs) between healthcare, corporate, and media partners
6. Closing Ceremony (11:20 – 11:30): Group photo, media follow-up and post-event communication
PROPOSED SCALE AND PARTICIPANT STRUCTURE
- Estimated number of participants: approximately 250 delegates, excluding the Organizing Committee.
- Participant composition includes:
- 40 delegates from government agencies: Government Office, Ministry of Health, Ho Chi Minh City People’s Committee, hospitals, and relevant departments
- 50 delegates from international organizations, 150 senior representatives from enterprises in the fields of healthcare, pharmaceuticals, technology, and media, 10 representatives from the press, television, public health experts, and industry KOLs
Note: The official program and supporting media materials will be released 5 days prior to the event.
