Product Research Survey
Thanks for using the Wyld Media Product Research Survey template. The aim of this survey is to help you narrow down the highest priority and most impactful features to your target audience for your new product.

Please adapt the survey to include an introduction to the user about:
A) The name of your product
B) What your product aims to do
C) it's unique angle, if it has one.
D) similar product names in the appropriate questions below.

Your focus group should be preselected based on matching your target demographic in some way. If you have some mockups of your proposed products you'd like to A/B test, change the images at the bottom .

Remember- what people say they want and what they actually want can be surprising! Always test the interactive prototype on your focus group and get feedback before you build.

Which of the following products to you use to [achieve your goal] ?
What did you like most and like least of the above products?
Your answer
Which product do you use most often?
Is there anything you wish the above allowed you to do which it currently does not?
Your answer
What most frustrates you about this product?
Your answer
How do you most often access the product?
How often do you use it?
How would you describe your skill level with this product?
What are the the most frequent tasks you do using these products? *
Frequently
Often
Sometimes
Rarely
Never
Task 1
Task 2
Task 3
Task 4
Task 5
how important are the following features in a new product for this purpose? *
Expected
Need
Want
Like
Neutral
Don't want
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Based on these two images, which of the following are you most likely to sign up for?
Option A
Option B
I'm more likely to sign up for...
Is there anything else you'd like to say to us about a new product for {this purpose}?
Your answer
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