Ignite Ole Miss Project Application
Ignite Ole Miss is the University of Mississippi’s crowdfunding platform for community fundraising. Crowdfunding offers our donors a new avenue to provide support directly to the schools, programs, and specific projects at the university that are most meaningful to them. Crowdfunding also assists our faculty and students achieve their philanthropic goals. Crowdfunding ideas: innovative projects, service trips, events, research, and other UM-specific ventures.
3 PHASES OF A PROJECT
QUIET PHASE (campaign pre-launch)

• This phase should begin approximately 4-6 weeks before the project’s launch date.
• This time will be spent getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.).
• Your group will have several meetings with an Ignite Ole Miss coordinator to help you develop and plan your project.

ACTIVE PHASE (campaign launch)

• This phase will last 30-45 days and constitutes the live campaign.
• These weeks are crucial! During the campaign, team members are expected to send out at least six (6) email “asks” to their personal contact lists, make four (4) or more updates to their project page, push out asks via social media, and otherwise make themselves available to answer questions about and raise awareness around their project.

FULFILLMENT PHASE (post-campaign)

• After the project, groups are responsible for sending out thank-you emails, final updates, and any promised perks to donors.
• Remember—making your donors feel special now means that they will want to come back and support your next project.

1. PROJECT CATEGORY
Choose the one category that is most applicable *
2. PROJECT CREATOR | PERSONAL INFORMATION
Ignite Ole Miss users must be part of the Ole Miss community via an academic department, student group, or other official entity.
Please select one of the following *
First Name *
Your answer
Last Name *
Your answer
Email Address *
Your answer
Work Phone *
Your answer
Cell Phone *
Your answer
Department/Organization Name *
Your answer
Position/Role/Title *
Your answer
3. STUDENT ORGANIZATION INFORMATION
(if applicable)
Is the organization a registered Ole Miss Student Organization?
Department/Organization Affiliation
Your answer
Advisor Name (if applicable)
Your answer
Advisor's Position/Role/Title
Your answer
Advisor's Email
Your answer
4. PROJECT INFORMATION | GENERAL
Ignite Ole Miss projects must support Ole Miss' overall mission by improving our community—on campus and beyond. Crowdfunding does more than bring in funds—it also serves as a marketing tool to raise awareness of your mission. Crowdfunding is most effective for funding specific projects or campaigns but does not work well for general unrestricted fundraising. It is best to be clear and specific about what you’re trying to fund. Today’s donors want to know where their money is going and how it will make a difference.
Project Name *
Your answer
Number of Active Project Team Members *
Your answer
Tell us about your group or organization *
Your answer
Tell us about the purpose of your project *
Your answer
Tell us about your target audience *
Your answer
Tell us how this project will impact the institution or the greater community *
Your answer
5. PROJECT INFORMATION | FINANCIAL
Typical crowdfunding projects raise between $2,000 - $10,000. Of course this number will depend entirely on the size of your potential donor pool, your personal contacts, and the amount of personal effort devoted to the project. It is best to set modest, attainable, and realistic goals—and transcend them. Your donors will be inspired to support a project if it reflects success and momentum.
Total estimated cost of the project *
Your answer
Amount already raised (if applicable) *
Your answer
Estimated crowdfunding dollar goal *
Your answer
List any additional organization fundraising activities and dates
Your answer
Why do you think you'll be successful in achieving your financial goal? *
Your answer
Is the project funding urgent (time dependent)? *
Ideally, when would you like to launch the live phase of your project? *
Your answer
6. PROJECT INFORMATION | SOCIAL MEDIA
Crowdfunding relies on personal networking—your best supporters love Ole Miss, but they REALLY love you and your project. Crowdfunding is a peer-to-peer solicitation rather than an institutional solicitation. You can use your personal, group, department or team’s email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your own “crowd.” If you or your team do not have a pre-existing audience (personal or otherwise), then crowdfunding might not be the best platform to raise money for your project.
Organization/Department Website or Blog *
Your answer
Organization/Department Facebook Page *
Your answer
Organization/Department Twitter Page *
Your answer
Number of relevant email contacts *
Your answer
Number of Facebook followers *
Your answer
Number of Twitter followers *
Your answer
Average number of Facebook posts per week *
Your answer
Average number of Twitter posts per week *
Your answer
7. PROJECT INFORMATION | TEAM PARTICIPATION
Project campaigns run for 30-45 days but projects require a full 10-12 weeks of focused, intense work before and after the campaign. The project creator will need to provide updates and remain actively engaged (new videos, social media postings such as Twitter and Facebook, campus events, and email). It is recommended that the project creator commit 1 hour per day and each team member commit 30-60 minutes per day for the length of the active campaign.
How many team members do you have who will actively help you promote the project via email and social media? *
Your answer
How will your team reach out to recent graduates and/or former members to enlist their financial support? *
Your answer
Please give any other information that may be useful for determining your potential success in promoting your project *
Your answer
8. PROJECT MATERIALS
The best way to get donors to support your cause through crowdfunding is to create an emotional and compelling fundraising page. When possible, it is best to use pictures and videos to tell a convincing and irresistible story, as well as to explain to people exactly how much money you need and how the money will be used.
NOTE: *The video does not need to be produced in high-quality; “grass roots” videos work well for crowdfunding because they are authentic and compelling. Departments or organizations can shoot their own video using an iPad or camera.
Do you have images to include for the project? *
If not, do you have capabilities to create or obtain images for the project? *
Do you have a video to include for the project? *
If not, do you have capabilities to create a video to communicate goals, objectives, and the need for your crowdfunding campaign? *
9. DEPARTMENTAL SUPPORT
Most campus departments have a communications specialist. This specialist can provide design and marketing assistance to increase your project’s success.
Have you informed your department’s communications specialist about your project application submission (if applicable)? *
Have you informed your department’s leadership (Dean, Vice Chancellor, Executive Director, etc.) about your project application submission? *
What is your department’s communications specialist’s name, email address and contact number (if applicable)? *
Your answer
APPLICATION PROCESS
The Ignite Ole Miss Selection Committee will approve project applications.
THANK YOU!
We appreciate your interest in Ignite Ole Miss and will be contacting you shortly about your project application. Contact us at igniteolemiss@gmail.com with any questions.
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