• This phase should begin approximately 4-6 weeks before the project’s launch date.• This time will be spent getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.). • Your group will have several meetings with an Ignite Ole Miss coordinator to help you develop and plan your project.
ACTIVE PHASE (campaign launch)
• This phase will last 30-45 days and constitutes the live campaign.• These weeks are crucial! During the campaign, team members are expected to send out at least six (6) email “asks” to their personal contact lists, make four (4) or more updates to their project page, push out asks via social media, and otherwise make themselves available to answer questions about and raise awareness around their project.
FULFILLMENT PHASE (post-campaign)
• After the project, groups are responsible for sending out thank-you emails, final updates, and any promised perks to donors.• Remember—making your donors feel special now means that they will want to come back and support your next project.