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Logo and Branding Questionnaire
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Client Name
*
Your answer
Email
*
Your answer
Project Details
Is this a new project or a rebranding?
New Project
Rebranding
Other:
Clear selection
Why your existing branding identity doesn't work for you?
Your answer
Please list all the basic necessary additions to logo and branding that you need (for example, letterheads, business cards, packaging design - how many items, if you need boxes, brochures, images for social networks, etc.).
Your answer
How soon do you need this done?
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URGENT - 2-3 weeks
4-5 weeks
6-8 weeks
No deadlines
Other:
What is your budget for this project?
*
Your answer
What services or products does your business offer?
Your answer
What problems do you solve for your clients?
Your answer
Who is your target audience / market? Please describe the values of your customers.
Your answer
What is the marketing strategy for your business? How do people find out about your products and services?
Your answer
Who are your competitors and how do they position themselves in the market? How are you different from them? Please provide links and descriptions of your main competitors and describe how they differ from your business.
Your answer
Brand Details
Specify the exact wording of the brand name as it should be written on the logo.
Your answer
Specify the exact wording of the brand slogan and where you want to see it (optional)
Your answer
Is there a story behind the brand name that makes it special?
Your answer
What is the main message, the mission of your brand? How should your customers feel when they think of your brand?
Your answer
Using 5 words or short phrases, describe the desired look and feel of your brand.
Your answer
Where will the logo be used?
Your answer
What are your personal preferences? List all the logos that you like and all the colors that you would like to see in your new corporate identity, as well as those colors and features that are undesirable. If you have any special requests for the symbols that should be present in the logo, please also indicate them here.
Your answer
We invite you to create a collection of corporate identity and brand design images on Pinterest. This collection can include color palettes, fonts, business card images, and anything related to your industry and corporate identity design that you like and that inspires you. If you decide to do this, please leave a link to your collection in this field.
Your answer
Please rate the categories which the desired look of your brand belongs to (For example, in the first row - if you want your branding to look very feminine, choose 1, very masculine - 5, somewhere in between - 2,3,4)
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1
2
3
4
5
Feminine - Masculine
Simple - Intricate
Gray - Colorful
Conservative - Extravagant
Affordable - Premium
Necessity - Luxury
Funny - Serious
Professional - Casual
Modern - Classic
Sporty - Elegant
Extreme - Safe
1
2
3
4
5
Feminine - Masculine
Simple - Intricate
Gray - Colorful
Conservative - Extravagant
Affordable - Premium
Necessity - Luxury
Funny - Serious
Professional - Casual
Modern - Classic
Sporty - Elegant
Extreme - Safe
Which of the four types of logos do you think suits your brand better?
Simple Logo: Includes a stylized brand name and/or initials as a simple shape.
Pictorial Icon: Also includes a small image representing the brand.
Abstract Logo: Includes abstract shapes and symbols that represent the idea of the brand.
Emblem Logo: Includes company name or initials as part of an image or shape.
Clear selection
Which of the five logo styles do you think suits your brand better?
Web 2.0. Typical elements: bright colors, slightly 3D look, bold fonts, color transitions/gradients, shadows, gloss and reflections.
Modern and minimal. Typical elements: fresh colors, stylized images and minimalist fonts.
Classic. Typical elements are classic colors, literal symbols and traditional fonts.
Detailed/Stylized. Typical elements: lots of details, textures, flowing lines and expressive fonts.
Complex illustration. Typical elements: a carefully drawn image, depicting a landscape, character, etc.
Clear selection
If you have additional comments, please add them here:
Your answer
P.S.
How did you find out about us and our services?
Your answer
Why did you choose to work with us?
Your answer
Thank you!
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