We built Meta lookalike audiences — models — to target most of the
Six Americas and people. Partners typically use these models to target audiences for paid ads, recruit new activists, amplifying content, persuasion, or to test how different audiences respond to specific messages. The models are available to nonprofits in the climate and social change movements, and the use of models is subject to approval from the Partnerships team and conditions of a memorandum of understanding (MOU).