All vendors will participate in How Weird's world famous Magic Sticker Program, designed to increase your sales and exposure. This year will feature a collectible Magic Button, in honor of the theme "Summer of Weird". Note that participation is mandatory and without listing a Magic Button deal, your application will not be accepted. People attending the faire who get a Magic Button at the entrance gates are entitled to special deals throughout the faire. The specials range from free items to discounts on purchases, discounts at the bars, and fun activities. The specials should be creative and weird, meant to draw attention to your booth. The specials do not need to cost you any money. The better the offer, the more attention it will get.