The festival is organized to help maximize visibility and potential profit for participating companies.
A £100 per-performance participation fee helps offset the costs of venue hire and festival marketing, which includes significant targeted online advertising, printed media, and inclusion in the full colour festival programme.
In return, companies receive 100% of box office receipts, less any online ticket processing fees. Tickets purchased at the door have no fees.
More details can be found here http://londonlovecraft.com/for-companies/