Farmers' Market Metrics Pilot
Market Metrics ("Metrics") is a data collection and evaluation tool developed by the Farmers' Market Coalition. Metrics enables markets to better understand and communicate the impact of their markets to community members, elected officials and decision-makers.

The California Alliance of Farmers' Market has a grant for ~120 markets to adopt Metrics as part of efforts to track the impact of a statewide farmers' market promotion campaign. Completing this applications registers your interest in the Metrics application. It is not committing you to anything.

Once you've completed this application, Amelia Moore will be in touch with you to talk about the Metrics pilot in more detail and how best it can serve your market/s.
Full Name *
Organization *
Email *
Phone Number *
Business Address *
How many markets do you operate? *
Is your market/s seasonal or year round? *
Which best describes the communities your market/s serves? *
What data do you already collect for your market/s? *
How is data currently collected? *
Do you already or plan to promote your market/s using radio, tv, social media, or other media platforms? *
Do you already create reports on your market, for a board, grants, or to decision-makers? *
How many of your markets would you like to use Market Metrics with? *
Any questions or comments at this time?
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