Jolly July 2019 Small Business Vendor Application
Jolly July at Pembroke Mall - July 28th from 12-6pm (Sensory Santa will be there at 11 am, so we must ensure "quiet" atmosphere from 11 - noon) Art Festival with music and entertainment alongside small business vendors.

This year we will be raising money for Virginia Beach City Public Schools System Beach Bags Program.
They have given out over 90,000 bags (of shelf stable food) discreetly to school aged children who are food-insecure since 2009.

Set-up will be the evening before the event (after the mall closes) and vendors may need to bring volunteers to help set up and break down their items.

*Active marketing is the key to a successful turnout, and therefore, sales.

I understand that Pembroke Mall makes the final determination/approval of vendors for this event and that Mall stores and prevention of duplication are just a few of the factors in making a determination whether or not I'm approved.


Applications are accepted and reviewed on a first-come, first-reserved basis.

Applicants are responsible for ensuring they are legally allowed to do business in the Commonwealth of Virginia and will operate their business according to the law.

Applicants will hold Pembroke Mall, Working Class Karma and any other vendor at this event harmless for any loss as a result from this event.

If Approved as a Vendor for this event:

I will pay $50 vendor fee within 5 business days of confirmation of my "space", per instructions or arrangement.

I will create and provide an activity for children that attend the event.

I will share posts on the Virginia Art with Heart page (esp. regarding sponsors and nonprofit)

I may become a co-host of the event on Facebook and personally invite people as soon as possible.

I will use the Facebook "cover" for at least the week prior to the event. (Longer is better)

I will set-up my space the evening before the event or make other arrangements in advance.

***I will try to get volunteers to help set up and volunteer during this event. (we need at least 5 able bodies the night before and right after the event; and, at least, 10 responsible teens/adults during the event)
Please have volunteers reach out to

If you are interested in "selling at the mall" the day before Jolly July 2019-
Please contact
Shelby Sherman, Specialty Leasing 757-497-6255 ext. 222
LET HER KNOW you are participating in Jolly July 2019 : )

Email address *
Confirm Email address: *
First Name *
Last Name *
Business Name: *
Describe your business:
Any special accommodations needed? (i.e. electricity, water, location near a friend, etc) *
Telephone Number *
I have SEEN and AGREE to the terms listed above for participation in Jolly July 2019 and would like to be considered to be a Vendor at Pembroke Mall (as described above) *
A copy of your responses will be emailed to the address you provided.
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