Carbon Shoe Consumer Drivers
Firstly, thank you for your participation in this questionnaire!

As a part of my bachelor thesis at the IMC Fachhochschule Krems, I am looking into the consumer drivers of 'Super Shoes' and the impact of Porters 5 forces among the rival companies. The results of my primary research will be critical for my paper.

The following questionnaire will take approximately 1-5 minutes to answer. Your participation is voluntary, and your responses will be strictly confidential.
If you have any questions, please contact me via the email address given below.

Thank you for your time.
All the best.

Timothy Robertson
18imc11017@fh-krems.ac.at
What is your gender *
What is your age? *
Do you own carbon running shoes? *
Please state which models you own (have owned) *
Required
In your opinion, what is the best carbon shoe to date? *
Are you sponsored by any of these brands? *
How important is price when considering carbon shoe purchase? *
How important is quality (durability of materials) when considering carbon shoe purchase? *
How important are aesthetics when considering carbon shoe purchase? *
How important is performance when considering carbon shoe purchase? *
How important is comfort when considering carbon shoe purchase? *
How important is brand loyalty when considering carbon shoe purchase? *
Please rank the following in order of importance considering carbon shoe purchase (1 = most important, 6 = least important) *
1
2
3
4
5
6
Price
Quality
Aesthetics (looks)
Performance
Comfort
Brand loyalty
Which of these factors are important to you when you make the decision about which carbon shoe to purchase? (Please select all that apply.) *
Required
What makes you choose one brand/shoe over the other?
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