Market Survey for Bachelor in Business Analytics with Honours Program
Dear Sir/Madam,

The Department of Information Systems, Faculty of Management at Universiti Teknologi Malaysia (UTM) Johor, is currently conducting a market survey to collect opinions and information from various stakeholders, including academicians, relevant companies, and the public (i.e., alumni, parents). We cordially invite your participation to provide feedback and recommendations. 

For Academicians: We encourage our academic colleagues to share their perspectives on how the program's content aligns with educational standards and the evolving needs of students in the field of business analytics.

For Relevant Companies: Industry representatives, your feedback on the relevance of our program to the demands of the business analytics sector is vital. Please provide insights into how well our graduates are equipped to contribute to your organization's success.

For the Public: We value the input of our alumni and parents who have a unique perspective on the practicality and real-world applicability of our program's content. Your insights help us ensure that our graduates are well-prepared for a wide range of career opportunities.

Your input will greatly assist us in shaping the curriculum, preparing graduates for careers in business analytics, and ensuring alignment with industry standards.

Should you have any inquiries regarding this survey or require further information, please do not hesitate to contact Assoc. Prof. Dr. Mahadi Bahari at mahadi@utm.my, or Dr. Mohamad Haider Abu Yazid at mohamadhaider@utm.my.

Please rest assured that all personal information, answers and feedback gathered will be kept STRICTLY CONFIDENTIAL. We sincerely appreciate your participation in this important endeavor.

Yours sincerely,

Assoc. Prof. Ts. Dr. Suraya Miskon
Director 
Department of Information Systems 
Faculty of Management
Universiti Teknologi Malaysia
Email: suraya@utm.my


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