What do you think about the Booker's price increase?
How often do you drink Booker's? (choose one)
Did you or will you stock up on Booker's before the price increase? (choose one)
Will you buy Booker's when the price goes up to $100? (choose one)
What's a fair price for Booker's? (choose one)
Which best describes your sentiment towards Beam Suntory (Booker's) as a result of the price increase? (choose one)
If Booker's price dropped back down to $60 relatively soon for any reason (including lack of sales at the new $100 price), which best describes how you might feel about that? (choose one)
How concerned are you that this might be the first of many readily available brands to impose a substantial price increase? (choose one)
Not at all
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