What you’ve been taught about how capital changes is wrong. A useful business plan must start with capital change processes being multiplicative, and where the order matters. If not, you’re using the wrong statistics in building the business plans you’re using to make investment decisions, start your business, or even plan your personal future.

The ergodicity-blind strategies that businesses and investors default to, in order to compensate for the detrimental effects of our non-ergodic world, use capital inefficiently. In this module you’ll be introduced to a practical strategy harnessing non-ergodic capital growth, one that works better the more volatile your business context is. (Do you expect the future to be more or less volatile than the past?)

Here we'll dive into the equations that actually describe real-world capital change processes, multiplicative and order-dependent. You’ll see why business today holds capital like a colander holds water, and what you can do to plug the holes your capital leaks through.

Bigger is better and the smallest thrive best. Learn how to best execute ergodic strategies by building diverse businesses of widely different sizes, connected together into fractional profit pooling ecosystems. You’ll learn about the minimum functionality needed, including the key question of governance.

Ergodic strategies need ergodicity-minded and capable people. Harness the power of unpredictables in your life by applying this to all of your capitals. Financial, of course. But also your self esteem, relationship, social, intellectual, knowledge, and all the other capitals that you value.