2017 Apparel Shopping Habits & Perceptions Survey
Thank you for participating in Dealspotr's annual Apparel Shopping Habits & Perceptions Survey. We conduct this survey to help the fashion industry better understand your needs as a customer. Our findings will be published on the Dealspotr blog as well as with various retail industry publications.

By completing this survey, you will be entered in our drawing to win a $200 gift card from Kohl's, Nordstrom, or H&M (your choice). The winner will be selected at random and announced on Thursday, March 30, 2017.

Please select your age group
Please select your gender
Approximately how much do you spend on apparel and accessories per month?
What percentage of your "window shopping" for clothing (just browsing or doing research) do you do on your phone?
What percentage of your apparel shopping purchases (actually buying) do you do on your phone?
What percentage of your apparel shopping purchases (actually buying) do you do on your computer, laptop or tablet?
What percentage of your apparel shopping purchases (actually buying) do you do in-store?
Please indicate your experience using the mobile apps from these retailers
I do not use their mobile app
Poor mobile app
Acceptable mobile app
Great mobile app
Bloomingdale's
American Eagle
Target
Forever 21
Zara
Old Navy
Macy's
UNIQLO
J. Crew
Amazon
Anthropologie
Kohl's
Urban Outfitters
Neiman Marcus
Sears
JCPenney
H&M
ASOS
Nordstrom
TJ Maxx
Gap
Please indicate your experience using coupons or discount codes at any of these retailers
I don't use coupons here
Offers poor / uninteresting coupons
Offers acceptable coupons
Offers great / compelling coupons
Bloomingdale's
H&M
TJ Maxx
Amazon
Macy's
Kohl's
Anthropologie
Nordstrom
Neiman Marcus
Target
ASOS
Sears
Zara
J. Crew
JCPenney
Old Navy
American Eagle
UNIQLO
Gap
Forever 21
Urban Outfitters
How often do you make clothing or accessories purchases from the following retailers?
Never / rarely
Occasionally (1-2 times per year)
Regularly / seasonally
Urban Outfitters
JCPenney
ASOS
Old Navy
Amazon
UNIQLO
Forever 21
Kohl's
Bloomingdale's
Nordstrom
Neiman Marcus
Anthropologie
Macy's
H&M
Sears
TJ Maxx
Zara
Target
Bloomingdale's
Gap
J. Crew
American Eagle
How important to you are these qualities of an apparel retailer?
Not important at all
Somewhat important
Very important
Extremely important
On trend with the latest looks
Influencers or bloggers recommend it
Merchandise selection and stock
Quality of social media presence
Quality of email newsletter
Helpful in-store sales staff
Quality of mobile app
Offers compelling coupons or discount codes
Offers a good loyalty or points program
Good return policy
Quality of website
Offers good value for the price
How important are the following characteristics of a mobile app from an apparel retailer?
Not important at all
Somewhat important
Very important
Extremely important
Offers discounts or coupons
Learns my style and preferences over time
Has high quality product photos
Makes good product recommendations
Has the latest looks
Easy to navigate
Has customer reviews for each item
Easy to find my size
Offers a rewards program
Offers customer service chat
Offers an in-store barcode scanner
Enables me to share photos
How important are the following characteristics of the in-store experience for apparel retailers?
Not important at all
Somewhat important
Very important
Extremely important
Appealing store layout and look
Easy / fast checkout
Dressing room experience
Helpful sales associates
I can use the mobile app in-store
Offers unique items in-store
Merchandise selection and stock
Ease of returns and exchanges
What improvements could these retailers make that would convince you to shop more with them?
I have no interest shopping here
Improved mobile app
Offered more stylish inventory
Offered better coupons or discounts
Improved their returns / exchanges policy
Hired more helpful sales staff
Improved the look and layout of their stores
Macy's
UNIQLO
American Eagle
Sears
J. Crew
Forever 21
Neiman Marcus
Amazon
H&M
Bloomingdale's
TJ Maxx
Old Navy
Gap
JCPenney
Zara
Anthropologie
ASOS
Urban Outfitters
Target
Nordstrom
Bloomingdale's
Kohl's