2017 Apparel Shopping Habits & Perceptions Survey
Thank you for participating in Dealspotr's annual Apparel Shopping Habits & Perceptions Survey. We conduct this survey to help the fashion industry better understand your needs as a customer. Our findings will be published on the Dealspotr blog as well as with various retail industry publications.

By completing this survey, you will be entered in our drawing to win a $200 gift card from Kohl's, Nordstrom, or H&M (your choice). The winner will be selected at random and announced on Thursday, March 30, 2017.

Please select your age group
Please select your gender
Approximately how much do you spend on apparel and accessories per month?
What percentage of your "window shopping" for clothing (just browsing or doing research) do you do on your phone?
What percentage of your apparel shopping purchases (actually buying) do you do on your phone?
What percentage of your apparel shopping purchases (actually buying) do you do on your computer, laptop or tablet?
What percentage of your apparel shopping purchases (actually buying) do you do in-store?
Please indicate your experience using the mobile apps from these retailers
I do not use their mobile app
Poor mobile app
Acceptable mobile app
Great mobile app
Bloomingdale's
JCPenney
UNIQLO
American Eagle
Macy's
Zara
Old Navy
Anthropologie
Sears
J. Crew
Urban Outfitters
ASOS
H&M
Amazon
Target
Gap
Nordstrom
Forever 21
Neiman Marcus
Kohl's
TJ Maxx
Please indicate your experience using coupons or discount codes at any of these retailers
I don't use coupons here
Offers poor / uninteresting coupons
Offers acceptable coupons
Offers great / compelling coupons
Forever 21
American Eagle
Sears
Urban Outfitters
Zara
Old Navy
Bloomingdale's
J. Crew
Amazon
H&M
Nordstrom
TJ Maxx
Kohl's
ASOS
Anthropologie
JCPenney
Neiman Marcus
Target
Gap
Macy's
UNIQLO
How often do you make clothing or accessories purchases from the following retailers?
Never / rarely
Occasionally (1-2 times per year)
Regularly / seasonally
Amazon
Anthropologie
Forever 21
Gap
Sears
Zara
TJ Maxx
Neiman Marcus
Nordstrom
UNIQLO
Old Navy
Bloomingdale's
Macy's
ASOS
American Eagle
JCPenney
Kohl's
Urban Outfitters
Target
J. Crew
H&M
Bloomingdale's
How important to you are these qualities of an apparel retailer?
Not important at all
Somewhat important
Very important
Extremely important
Helpful in-store sales staff
Influencers or bloggers recommend it
Quality of social media presence
Offers compelling coupons or discount codes
Offers good value for the price
Quality of email newsletter
Good return policy
On trend with the latest looks
Merchandise selection and stock
Offers a good loyalty or points program
Quality of mobile app
Quality of website
How important are the following characteristics of a mobile app from an apparel retailer?
Not important at all
Somewhat important
Very important
Extremely important
Offers a rewards program
Easy to find my size
Offers an in-store barcode scanner
Makes good product recommendations
Has high quality product photos
Learns my style and preferences over time
Has the latest looks
Offers customer service chat
Easy to navigate
Enables me to share photos
Offers discounts or coupons
Has customer reviews for each item
How important are the following characteristics of the in-store experience for apparel retailers?
Not important at all
Somewhat important
Very important
Extremely important
Helpful sales associates
Ease of returns and exchanges
I can use the mobile app in-store
Offers unique items in-store
Appealing store layout and look
Easy / fast checkout
Dressing room experience
Merchandise selection and stock
What improvements could these retailers make that would convince you to shop more with them?
I have no interest shopping here
Improved mobile app
Offered more stylish inventory
Offered better coupons or discounts
Improved their returns / exchanges policy
Hired more helpful sales staff
Improved the look and layout of their stores
American Eagle
UNIQLO
Anthropologie
Sears
J. Crew
Gap
Forever 21
Nordstrom
TJ Maxx
ASOS
Zara
H&M
Bloomingdale's
Target
Neiman Marcus
Macy's
JCPenney
Kohl's
Bloomingdale's
Urban Outfitters
Old Navy
Amazon